Good PR, marketing & AI implementation examples you can take inspiration from
This article features a collection of real-world PR, marketing, and AI case studies. Learn from proven examples to boost your campaigns and drive results.
In this article, we’re sharing real-world examples from case studies in content marketing, PR, and AI—insights that have helped teams like yours drive results. Whether you're looking to boost your PR strategy or explore how AI can transform your processes, these examples show you what’s been working in the field.
We’ve organized the case studies by activity type to make it easier for you to find exactly what you need.
Event & press conferences
Press conferences and events are central to PR campaigns. Below are two case studies that demonstrate how press events can generate significant media coverage.
1.How IMOTO’s PR strategy achieved 35 million impressions in one week
IMOTO executed a PR campaign for their electric motorcycles that gained widespread attention. By combining a press conference with targeted media outreach, they were able to secure coverage across multiple channels and countries.
Key actions: Press conference, media outreach, influencer marketing, community marketing, and cross-channel distribution.
Results: IMOTO’s PR strategy resulted in 35 million impressions in a week, bringing international attention to their brand and product.
Atikah Amalia
2. Tips for planning a press conference with limited time: An example
Tap Insure had to plan a press conference on short notice to announce their partnership with MOFI. Despite the tight timeline, they were able to attract key media outlets and gain significant exposure.
Key actions: Media relations, press release creation, and event creation.
Results: The press conference resulted in coverage from major media outlets and generated a significant number of media impressions.
Atikah Amalia
AI usage in marketing and PR
AI is making significant strides across industries, revolutionizing how marketing and PR campaigns are planned, executed, and measured. Below are some examples of how various sectors are adopting AI technologies and integrating them into their operations.
1. How different sectors are adapting to AI innovation
AI is no longer just a buzzword—it's actively transforming industries across the board. From healthcare to retail, companies are adopting AI technologies to streamline processes, improve customer experiences, and boost growth.
By automating repetitive tasks, enhancing personalization, and analyzing data more effectively, AI is enabling businesses to stay competitive in an increasingly fast-paced environment.
Key actions: Task automation, and content creation.
Results: Across all sectors, AI is driving operational efficiencies, enabling better decision-making, and enhancing the customer experience.
Atikah Amalia
2. Will ChatGPT replace humans in PR? Q&A with Arun Sudhaman
The rise of AI tools like ChatGPT has prompted questions about the future of public relations. C2 Media spoke with Arun Sudhaman, a leader in the PR industry, to explore whether AI will replace humans in the field. The discussion covers how AI can complement PR work rather than fully replace it.
Key actions: Task automation, content creation, media monitoring, and social listening.
Results: AI tools like ChatGPT can support PR professionals by automating routine tasks, but the need for human expertise in strategy and relationship-building remains critical.
Alisa Markovic
3. On ChatGPT and innovation: Artemis Indonesia's approach to new technologies
Artemis Indonesia is embracing new technologies like ChatGPT to improve their operations. The company focuses on using AI to assist rather than replace humans, with an emphasis on how AI can streamline processes and improve productivity.
Their approach showcases how AI tools can complement business functions in creative ways.
Key actions: Customer support, content generation, and business operational support.
Results: By integrating AI into their processes, Artemis Indonesia has seen improvements in operational efficiency and customer satisfaction.
Alisa Markovic
Press release creation and distribution
Press release creation and distribution play a key role in PR efforts, enabling businesses to effectively communicate news to the media and generate coverage. Below are examples of successful approaches to pitching stories, working with media, and building relationships.
1. Pitching to Tech in Asia: Top tips from Terence Lee
Pitching stories to the media requires more than just sending a press release. It involves crafting a compelling story, targeting the right journalists, and ensuring your pitch stands out among the many others they receive. Below are some actionable tips for successfully pitching to media.
Key actions: Press release creation, and press release distribution
Results: Properly pitched stories increase the likelihood of media coverage and build stronger relationships with journalists.
Alisa Markovic
2. Pitching to editors – top tips by Jacqueline Tsang, EIC, Tatler Asia
Editors play a crucial role in determining what gets published, and understanding how to pitch to them is key to securing media coverage. Here’s how you can craft a pitch that resonates with editors and increases your chances of publication.
Key action: Press release creation
Results: Tailored pitches that align with an editor’s editorial style and provide clear value can significantly improve your chances of securing media coverage.
Alisa Markovic
3. Seedstars' Michaela Villaroman on research and relationships in PR
Research and relationship-building are two of the most critical elements in effective PR. A successful PR strategy relies on understanding the media landscape and maintaining long-term relationships with journalists.
Key action: Media relations
Results: Strong media relationships increase the likelihood of your stories being picked up and can lead to more meaningful, long-term press opportunities.
Alisa Markovic
4. Navigating PR pitching: more insights from Seedstars' Michaela Villaroman
Creativity in PR is about more than just crafting an interesting story. It’s about finding new ways to present information and engage the media.
Here’s how creative thinking can make a difference in your PR efforts.
Key actions: Press release creation, press release distribution, and media pitch.
Results: Creative pitching strategies are more likely to catch the eye of journalists and result in better media coverage.
Alisa Markovic
Content marketing
Content marketing is an essential strategy for engaging audiences, building brand authority, and driving conversions. Below are some effective examples and tips for creating impactful content marketing campaigns.
1. Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene
Newsletters are a powerful tool for engaging specific communities, especially in niche markets like tech startups. By offering valuable insights and updates, newsletters can keep your audience informed and connected.
Key actions: Newsletter, and content creation.
Results: A well-executed newsletter can build brand awareness, position your company as an industry leader, and strengthen relationships within your target community.
Alisa Markovic
2. Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings”
Marketing campaigns are critical for driving engagement and achieving business goals. Here are some best practices for creating campaigns that deliver results.
Key actions: Campaign creation, localization, and demand generation.
Results: Well-planned and targeted campaigns can drive high levels of engagement, increase conversions, and meet business objectives.
Jovi Harrison
3. Jetstream CEO Mike Williams on why startups should start marketing from day one
For startups, the journey of building a brand and customer base starts the moment the company is founded. Here’s why marketing should be a priority from day one and how to approach it.
Key actions: marketing strategy, SEO, and audience targeting.
Results: Startups that prioritize marketing early on can build momentum, generate interest, and attract customers even before their product is launched.
Ramil M. Del Rosario
4. The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing
Word-of-mouth marketing is one of the most powerful forms of marketing because it relies on trust and authenticity. Here’s how to leverage word-of-mouth to promote your brand.
Key actions: Refer a friend strategy, and influencer marketing.
Results: Effective word-of-mouth marketing leads to higher customer loyalty, increased brand trust, and organic growth.
Stella Estee Samantha
5. Prowly's Berenika Teter on understanding your target audience
To create content that engages and drives results, it’s crucial to understand your audience and align your content strategy accordingly.
Key actions: Market research, and content creation.
Results: Content that is aligned with the interests and needs of the audience is more likely to drive engagement, shares, and conversions.
Ramil M. Del Rosario
6. Workmate CEO Mathew Ward on content marketing, startups, and finding a niche
Focusing on a specific niche allows you to build a more engaged and loyal audience. Here’s how to effectively target a niche market with content.
Key actions: Market research, content creation, community engagement.
Results: Niche-focused content can drive stronger connections and better results, especially when the audience feels understood and valued.
Hanin Dita
Partnerships & collaboration with PR & Marketing agency
Working with PR and marketing agencies can amplify your brand's reach and effectiveness. Below are insights into how agencies collaborate with businesses, and how to choose the right agency for your needs.
1. Insights from Rini Hapsoro: SIRCLO’s approach to effective agency partnerships
Partnering with a PR or marketing agency can offer valuable expertise and resources to support your campaigns. However, successful collaboration requires clear communication, mutual understanding, and alignment on goals.
Results: A strong partnership between your team and the agency can lead to well-executed campaigns that align with business objectives, driving better results.
Patrecia Meliana
2. BCA Digital’s Nariswari Yudianti offers tips for choosing a PR agency
Choosing the right PR agency is a critical decision that can impact the success of your brand’s marketing efforts. Here’s how to approach the selection process to ensure you make an informed choice.
Results: By choosing the right agency, you can build a partnership that enhances your brand’s public image, expands its reach, and drives targeted media exposure.
Atikah Amalia
