5 top press release distribution platforms for fintech
Compare top press release distribution platforms for fintech. Find your perfect match.
Getting your fintech news seen by the right people can make all the difference between a project (or product launch) that fizzles out, and one that makes some serious traction. If you already work in the fintech space or run a business that targets this target market, you already know how important timely, targeted coverage is.
But with a wide range of options, both specialized and traditional, it can be hard to know how to choose the right one for your announcement.
The truth is, financial technology requires distribution channels that reach specific audiences—from investors and banking executives to tech journalists and potential users. In this guide, we will walk you through five press release services that are proven to help businesses like yours get their message heard. We will cover what makes each one unique and how to pick the one that fits your specific goals and budget.
5 top press release distribution platforms for fintech
FinanceWire
If you’re looking for a fintech press release service that is laser-focused on that media ecosystem specifically, FinanceWire should be at the very top of your list. Unlike the more traditional services out there, FinanceWire was built from the ground up to connect fintech companies with the exact financial media outlets where your target audience already gets their news.
One of their standout features is that your releases aren’t just sent to websites' annexes and back pages. FinanceWire, as a fintech press release distribution company, stands out from other companies by offering guaranteed homepage placement across major financial news sites. This isn't just a possibility—it's a promise.
For fintech startups and established businesses, your funding announcement, product launch, or partnership news gets prime real estate where investors, financial advisors, and potential customers will see it. Key Features
Guaranteed homepage exposure: Get featured on leading financial news sites—your fintech press release doesn't just disappear into the void.
Fintech-specific audience targeting: Reach VCs, financial advisors, analysts, and the exact B2B or B2C segments you need to connect with.
Same-day distribution: When time-sensitive news (like funding announcements or market-moving product launches) can't wait.
Cision
Cision is one of the more familiar names in the PR distribution space, and it packs a serious punch for fintech companies trying to reach out to financial journalists and investors. With decades in the business, Cision has built up a formidable network of media outlets and relationships with key publications, many of them vital to the finance sector.
One of the standout services they offer for fintech companies is the ability to target by industry verticals and specific beats. You can get your blockchain innovation or digital lending solution in front of reporters who actually cover these niches rather than blasting it out to general news desks. You can also log in to their analytics dashboard to track which publications picked up your story, giving you concrete ROI data to share with stakeholders.
Key features
Targeted distribution: Can focus on specific countries, states or provinces, regions, cities, industries, verticals, and beats.
Multimedia integration: You can include screenshots of your platform, infographics of financial data, or demo videos that boost engagement.
Comprehensive analytics: Track where your release appears, how many people saw it, and engagement metrics to prove the value of your PR spend.
EIN Presswire
When running a fintech startup or managing comms for a growing financial tech company, you need press release distribution that delivers results without draining your marketing budget. EIN Presswire hits this sweet spot perfectly, offering solid distribution at price points that won't make your CFO wince.
What makes EIN Presswire particularly valuable for fintech companies is their balance of affordability with targeted reach. Unlike some budget services that simply blast your news into the void, EIN has built relationships with financial news outlets and industry publications that actually matter to your stakeholders. Your announcement about new payment technology or crypto innovations can reach relevant journalists without the premium pricing of some competitors.
Their platform also includes helpful SEO optimization tools that boost the discoverability of your fintech news long after the initial distribution. This creates lasting value as potential investors, partners, or customers research your company online.
Key features
Budget-friendly packages: Straightforward pricing that works well for fintech startups and growth-stage companies watching their burn rate
Financial media targeting: Ensure your fintech press release reaches industry-specific outlets where finance and technology intersect
SEO optimization tools: Help your announcement rank for relevant fintech keywords, extending visibility beyond the initial news cycle
BusinessWire
In the fintech world, where credibility is everything, BusinessWire has built a reputation as the go-to press release service for heavy financial hitters. Owned by Berkshire Hathaway (yes, Warren Buffett's company), BusinessWire carries an institutional weight that can give your fintech announcements an extra layer of legitimacy.
What truly sets BusinessWire apart from fintech companies is their specialized content distribution to financial terminals, including Bloomberg and Reuters. This means your press release about new trading technology, compliance solutions, or digital banking innovations gets directly in front of professional traders, analysts, and financial decision-makers who use these terminals daily. For fintech B2B companies, this pipeline to the financial services industry is gold.
Their regulatory compliance expertise is another major plus. Whether you're dealing with SEC filings or other regulated communications, BusinessWire's team understands these requirements inside and out. The downside? BusinessWire offers enterprise-level pricing that can sting smaller fintech startups.
Key features
Direct content distribution to financial terminals: Reach professional traders, investors, and financial institutions.
Regulatory expertise: Ideal for fintech companies dealing with compliance requirements and SEC filings
Global reach: Localized distribution networks that help international fintech companies break into new markets
ACCESS Newswire
If you're tired of navigating multiple platforms for your fintech PR needs, ACCESS Newswire offers an appealing, all-in-one solution. What makes this service particularly attractive for fintech companies is how it combines press release distribution, media pitching, and brand monitoring in a single integrated platform—saving you time when announcing that new blockchain application or digital payment solution.
ACCESS Newswire has quietly built impressive relationships with financial publications and media outlets that matter to the fintech sector. Their client roster includes major financial brands like BlackBerry, LG, and Moderna, suggesting they have the connections to get your fintech news proper attention.
The downside? Their distribution network, while solid, isn't as extensive as that of premium or more specialized services.
Key features
All-in-one platform: Combines distribution, media pitching, and brand monitoring—streamlining your fintech PR workflow
Flexible subscription options: No significant commitments, perfect for fintech startups with unpredictable cash flow
AI-powered analytics: Track engagement with your fintech announcements across digital, print, and broadcast media
Which service is right for your needs?
As with any service, you need to consider your actual needs. The best option for you will also largely depend on your budget and stage of growth.
If you're a well-funded fintech with regulatory considerations, BusinessWire's terminal access and compliance expertise might justify the higher price tag. Startups watching their burn rate might find EIN Presswire offers the best value for money.
For fintech companies needing guaranteed visibility on financial news sites, FinanceWire's specialized focus makes it hard to beat. Above all, consider what matters most—budget, reach, financial industry targeting, or ease of use—and then choose the service that aligns with your priorities.