Reddit advertisers and agencies can now share profiles, credit lines, and accounts across businesses
New Reddit feature lets advertisers and agencies share profiles and assets to simplify collaboration.
Reddit just made it easier for advertisers and agencies to work together
Reddit has rolled out a new feature called the “Partners” page inside its Business Manager. This is the latest update to help advertisers manage assets like ad profiles, accounts, and billing from a single place.
Launched in early 2024, Reddit Business Manager was designed to simplify team management, centralize ad accounts, and improve control over business assets. Now, with the new Partners page, marketers can extend that control to other companies they collaborate with.
This includes agencies.
What does the partners page do?
Reddit’s Partners page lets advertisers:
- Share profiles (the public username shown with an ad) with partners
- Let agencies or partners use their credit line
- Remove access anytime if a partnership ends
That means if two brands want to co-launch a campaign or if a company wants their agency to handle billing directly, they can now do it all within the same dashboard.
It also gives agencies more freedom. They can:
- Set up their own business accounts on Reddit
- Manage permissions across agency members
- Share access with their clients
- Run ads using their client’s brand profile
It’s a big shift that gives agencies more control and cleaner workflows—especially useful when running multiple client campaigns at once.
Why this update matters for marketers
Agencies and lean teams working across multiple clients often juggle spreadsheets, screenshots, and inconsistent ad profiles. Reddit’s Partners feature helps cut that clutter.
This change is not just about easier asset sharing—it’s about aligning ad management with how agencies and marketing teams actually operate.
Here’s how this update plays out in real use:
As Reddit plans to expand what can be shared (like ad accounts, pixels, and audiences), this becomes even more attractive for martech teams and media agencies.
“The ability to manage permissions, share profiles, and centralize activity is just the beginning.” — Alex Underwood, Global Head of Agency Development at Reddit
This signals Reddit’s deeper push into building tools for B2B marketing infrastructure. It’s no longer just about ad units or targeting. It’s about systematizing how agencies and brands collaborate.
What marketers should do next
For martech teams managing paid media, this is a good time to:
- Revisit client permissions and profiles
- Test shared credit lines to streamline invoicing
- Prep for upcoming features like shared audiences and pixels
Reddit’s ad tools aren’t as developed as Meta or Google yet—but they’re clearly building the foundation for better brand-agency collaboration. Expect Reddit to lean further into shareable features this year.
The new Partners page is already live and available globally.
Source
Reddit. (2025, April 9). Partners in Reddit Business Manager. Reddit for Business. https://www.business.reddit.com/blog/partners-in-reddit-business-manager
