Maximizing influencer ROI: Shopee’s affiliate marketing solution
Discover how Shopee's Affiliate Marketing Solution empowers brands to align with the right influencers and boost ecommerce conversions.
According to a 2024 study by Partipost, 67% of marketers plan to increase their investments in influencer marketing this year, with 23% dedicating nearly half of their total budget to it. This trend reflects the growing need for brands to cut through the noise of crowded marketplaces by leveraging authentic storytelling.
However, while influencers drive awareness, many consumers prefer purchasing through trusted ecommerce platforms. A Shopee and Kantar study revealed that 73% of Gen Z respondents complete purchases on ecommerce sites, citing product variety, quality assurance, and payment convenience as top reasons.
To reduce the friction between social media discovery and ecommerce transactions, Shopee introduced its Affiliate Marketing Solution (AMS). With over 12 million affiliates across Southeast Asia, Shopee connects sellers with diverse key opinion leaders (KOLs) who align with their brand goals.
Peggy Zhu, Shopee’s head of brand growth and marketing, explained, “Influencer marketing offers immense potential, but selecting the right KOLs and achieving ROI can be daunting. Shopee simplifies this by enabling sellers to filter affiliates by performance metrics, social platforms, and audience demographics.”
By collaborating with multiple affiliates simultaneously, brands can launch coordinated campaigns tailored to regional and category-specific needs. This approach has delivered measurable success for leading brands.
Shopee’s future forward AMS enhancements
Shopee is continuously enhancing its Affiliate Marketing Solution (AMS) to better support brands in optimizing their influencer marketing efforts. One key improvement focuses on providing advanced tools for better selection, enabling brands to refine their KOL searches based on specific metrics such as engagement rates, success in relevant product categories, and audience alignment. These tools will help sellers pinpoint the influencers best suited to their campaigns, ensuring stronger connections with their target markets.
In addition to selection tools, Shopee is introducing comprehensive reporting features to empower brands with real-time analytics. These enhancements will allow businesses to monitor campaign performance closely, identify trends, and make quick adjustments to maximize ROI. Access to detailed data will streamline decision-making and help brands achieve more precise and effective outcomes.
Finally, Shopee is expanding its reach through broader integrations with platforms like cashback sites and content creators. These partnerships will provide sellers with new avenues to engage consumers at multiple touchpoints, spanning discovery, consideration, and purchase stages. By combining these tools and integrations, Shopee AMS aims to offer a more robust and versatile solution for achieving ecommerce success.
Success stories with Shopee’s AMS
- L’Oréal Paris (Vietnam):
To promote hero beauty products, L’Oréal Paris partnered with KOLs through Shopee’s AMS. Their creative content, including product demonstrations and tutorials, attracted new buyers, who accounted for over half of the AMS-driven sales. The campaign also achieved 1.6X more shop orders than the market average.
- OnePlus (Malaysia):
To launch the Nord CE 2 Lite 5G, OnePlus collaborated with six KOLs spanning nano to macro tiers. These influencers produced content highlighting the phone’s unique features, encouraging offline engagement at a physical product launch. The campaign resulted in 423,000 impressions and 54,000 engagements.
- INBEX (Indonesia):
Specializing in professional studio equipment, INBEX used Shopee AMS to identify high-performing KOLs for a pay-per-post campaign. This resulted in 66,300 video views and increased Shopee store traffic.
Integrating advanced affiliate tools with influencer strategies unlocks new opportunities for brands to reach consumers across various touchpoints. Shopee’s AMS exemplifies this by supporting engagement through platforms like coupon and cashback sites, as well as content publishers. By utilizing these resources, brands can extend their reach, foster trust, and drive meaningful conversions, turning awareness into lasting customer relationships.
Other notable affiliate marketing platforms to drive ecommerce success
In addition to Shopee’s AMS, several other affiliate marketing platforms have proven highly effective in connecting brands with influencers and driving measurable ecommerce results.
TikTok Creator Marketplace (TCM) serves as a direct affiliate marketing solution for brands looking to collaborate with influencers on the platform. TCM provides detailed analytics on creators, such as engagement rates, audience demographics, and niche expertise, helping brands select the perfect partners. A standout case involves Gymshark, which worked with fitness influencers on TikTok to drive sales through short, engaging workout videos featuring their apparel. The campaign not only increased brand awareness but also directly boosted product sales through TikTok’s integrated shopping features.
Another successful platform is Amazon Associates, one of the largest affiliate programs globally. Affiliates leverage Amazon's extensive product catalog to create niche websites featuring product reviews and comparison articles. This approach has enabled affiliates to significantly boost their commissions by optimizing product recommendations and targeting specific audiences.
The eBay Partner Network also allows affiliates to earn commissions by promoting eBay products through links shared on websites, blogs, or social media platforms. By leveraging eBay’s vast product catalog and competitive commission rates, affiliates can tailor recommendations to niche audiences. For instance, tech bloggers have successfully partnered with eBay to feature exclusive deals on gadgets, creating content like product reviews and “best of” lists that funnel readers directly to eBay’s product pages, driving significant traffic and conversions.
This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide. Book a discovery call to learn more.
