Case Studies 5 PR disasters that went wrong, but taught us the right lessons These top 5 PR disasters may have gone wrong, but they left us with plenty of takeaways to improve our strategies.
Guides Good PR, marketing & AI implementation examples you can take inspiration from This article features a collection of real-world PR, marketing, and AI case studies. Learn from proven examples to boost your campaigns and drive results.
Public Relations Tips for planning a press conference with limited time: An example Tap Insure’s partnership announcement with MOFI shows how you can execute a press conference in under a week, still generating impressive media coverage.
Case Studies How FILMA’s PR storytelling drove 1.5B impressions through its USP Through influencers and live demos, FILMA showed how focusing on what’s already great about a brand can turn PR into a standout, high-impact campaign.
Case Studies AI marketing tools: case studies and success stories Learn about practical applications of AI in marketing through notable case studies and success stories. See how companies of all sizes are leveraging AI to stay competitive.
Case Studies How we grew tech startups in Indonesia: list of effective marketing channels Launching your tech startup in Indonesia? Discover our list of effective marketing channels to help your tech startup thrive in the Indonesian market.
Case Studies Here’s how Sophie’s BioNutrients became one of the top three most talked-about brands through a PR campaign Discover Sophie’s BioNutrients' journey to top 3 in microalgae food with PR
Spotlight Purpose-driven luxury more relevant in Asia now, says Tatler Asia's Jacqueline Tsang Tatler Asia's relaunch was designed to emphasize purpose-driven luxury over merely covering the wealthy, so why the change? Jacqueline explains.
Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
News Gen Z and Millennials outspending baby boomers, trust social media more Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing 6 clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Content Marketing 3 unique ways brands use Twitch Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.
Case Studies Gen Z: obsessed with brand authenticity and activism Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.
Case Studies A tech history of Gen Z: the digital generation Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.
Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Case Studies 5 reasons TikTok's ad revenue may catch up with YouTube's by 2024 TikTok expects to triple its advertising revenue in 2022. Here's why users spend hours scrolling through videos on the app.
Case Studies SAGE Foundation shines new spotlight on child marriage in Africa As we report on marketing, the campaign stood out to us. It is a good example of an initiative that may resonate with young, socially aware consumers.
Technology ContentGrow review: a specialist's marketplace for journalism and PR Discover how ContentGrow can help scale your content production with ease. Find reviews by prominent media outlets and PR firms in Asia.
Spotlight Elevation Marketing's Scott Miraglia on scaling agencies (Q&A) President of Elevation Marketing Scott Miraglia pulls back the curtain on how some agencies are able to become bulletproof, while others go bust.
Case Studies Lindsay Tjepkema on how Casted acquired nearly 100 enterprise clients The CEO tells teams to build multi-threaded sales processes to have relationships with multiple people at enterprise brands.
Spotlight Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings” The prominent fintech CMO shares insights into her marketing approach, including how to be detached from a campaign's creative.
