Content Marketing Why podcasts are now a key medium for influence: insights for marketers What can a political campaign teach you about building trust and influence? A lot. Let’s explore how marketers can take advantage of podcasts.
Content Marketing Key trends in digital lending every marketer needs to know Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.
Content Marketing K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.
Content Marketing Think PR is just for publicity? it’s the key to better SEO, too Find out why PR might be the missing piece in your SEO strategy—and how to track its impact.
Content Marketing Singles’ Day sales surge: Criteo insights for sales success New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.
Content Marketing Traditional vs viral marketing: navigating the paradigm shift in advertising Explore the pros and cons of viral and traditional marketing strategies.
News How marketers can prepare for Google’s global AI search expansion Google expands AI search to 100+ countries. Learn how marketers can optimize for better visibility in AI-powered search results.
Public Relations Influencer marketing: promoter or cultural driver? Influencers today aren’t just promoters—they’re shaping culture. See how brands are embracing creators to drive engagement and cultural relevance in 2024.
Content Marketing Australia's potential social media ban for children: What marketers need to know Australia's proposed ban on social media for children could change how marketers reach younger audiences, sparking both challenges and opportunities.
News Gemini now integrated into Google Ads, expanding accessibility for marketers Gemini, now integrated into Google Ads, provides new options for ad creation, asset generation, and reporting to support marketers' campaigns.
Tools 11 lesser-known places to hire freelance press release writers It’s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.
Guides 11 great press release examples (plus tips) New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.
Technology 27 sites to find free stock images in 2024 High-quality visuals can make your marketing content more engaging and help build traffic. Here are 27 of the most popular sites to find beautiful free stock images for your content.
Tools 30 recommended newswire and press release distribution services Save time finding the right newswire and press release distribution services. Our guide details 30 options with various offerings and costs for PR teams.
Content Marketing 5 AI chatbots transforming customer service in the APAC region Discover how conversational marketing is changing customer interactions with AI chatbots.
Content Marketing The essential blend: human judgment and AI tools in modern marketing The collaboration between marketers and AI tools for optimal performance.
Martech 7 AI tools to enhance your B2B lead generation & personalization Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.
Martech StoryChief now integrates with Google Search Console StoryChief announces a new integration with Google Search Console, providing access to advanced SEO analytics and strategy enhancement.
Content Marketing Revamping B2B marketing: staying ahead in 2024 Learn the crucial shifts modern B2B marketers need to make to enhance creativity, personalize messaging, and optimize marketing effectiveness.
Content Marketing How to establish your brand pillars for content marketing success From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.
Content Marketing Content localization mistakes cost you - here's how to fix them (every time) Discover how to perfect your content localization strategy by avoiding these top 10 mistakes.
Content Marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
Content Marketing What you need to know about content localization for new markets Guide to effective localization strategies for preparing your company to enter new markets.
Content Marketing How to build your authority in a new market with LinkedIn Step-by-step guide on using LinkedIn to enter new markets. Discover how to localize content and connect with new audiences effectively.
Public Relations After the buzz: 5 strategies to keep your brand in the news cycle Your brand is in the news. Explore ways to maintain media presence with creative strategies for continued organic coverage.
