Content Marketing K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.
Content Marketing Think PR is just for publicity? it’s the key to better SEO, too Find out why PR might be the missing piece in your SEO strategy—and how to track its impact.
Content Marketing Singles’ Day sales surge: Criteo insights for sales success New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.
Content Marketing Traditional vs viral marketing: navigating the paradigm shift in advertising Explore the pros and cons of viral and traditional marketing strategies.
News How marketers can prepare for Google’s global AI search expansion Google expands AI search to 100+ countries. Learn how marketers can optimize for better visibility in AI-powered search results.
Public Relations Influencer marketing: promoter or cultural driver? Influencers today aren’t just promoters—they’re shaping culture. See how brands are embracing creators to drive engagement and cultural relevance in 2024.
Content Marketing Australia's potential social media ban for children: What marketers need to know Australia's proposed ban on social media for children could change how marketers reach younger audiences, sparking both challenges and opportunities.
News Gemini now integrated into Google Ads, expanding accessibility for marketers Gemini, now integrated into Google Ads, provides new options for ad creation, asset generation, and reporting to support marketers' campaigns.
Tools 10 lesser-known places to hire freelance press release writers It’s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.
Content Marketing The essential blend: human judgment and AI tools in modern marketing The collaboration between marketers and AI tools for optimal performance.
Martech 7 AI tools to enhance your B2B lead generation & personalization Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.
Martech StoryChief now integrates with Google Search Console StoryChief announces a new integration with Google Search Console, providing access to advanced SEO analytics and strategy enhancement.
Content Marketing Revamping B2B marketing: staying ahead in 2024 Learn the crucial shifts modern B2B marketers need to make to enhance creativity, personalize messaging, and optimize marketing effectiveness.
Content Marketing How to establish your brand pillars for content marketing success From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.
Content Marketing What you need to know about content localization for new markets Guide to effective localization strategies for preparing your company to enter new markets.
Content Marketing How to build your authority in a new market with LinkedIn Step-by-step guide on using LinkedIn to enter new markets. Discover how to localize content and connect with new audiences effectively.
Public Relations After the buzz: 5 strategies to keep your brand in the news cycle Your brand is in the news. Explore ways to maintain media presence with creative strategies for continued organic coverage.
Content Marketing From A to Z: Changi Airport's mystery destination contest Participants can win weekly flights to mystery cities and a grand prize of flights to any of the 26 destinations in the "Travel A to Z" campaign.
News Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.
Content Marketing 5 most-common white paper mistakes when building presence in new markets White papers offer a strategic advantage in new market entry. Be mindful to avoid these content creation slip-ups.
Content Marketing The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024 Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.
Content Marketing Google's March 2024 update: steering clear of low-quality content Understanding Google's 2024 update: A closer look at the crackdown on low-quality content and the push for original, human-centered articles.
Content Marketing Adapting to disruption: SEA's digital marketing shifts in 2024 As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.
Content Marketing Beyond blogs: B2B content formats to try when building presence in the new market Learn how to diversify your content marketing strategy to build your presence in the new market.
Guides Content writing services vs. in-house writing team: which is right for you? Content is king; how about the right writer? In-house or outsource? Compare pros and cons for your strategy.
