News Instagram will remove Shop tab in February - here's how it'll impact your business Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.
News Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.
Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Content Marketing How to effectively integrate tech and AI into your PR strategy Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.
Content Marketing How will AI impact the future of content marketing? As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.
Content Marketing Here's how the future of video will play out Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?
Content Marketing Using customer data to drive marketing strategies SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.
Martech How AI marketing tools can help your business grow AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Content Marketing Measuring and analyzing the success of your content marketing efforts Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.
Tools 26 websites and tips to help you hire the right writer It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
Content Marketing Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027 TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
Martech Eight martech tools for customer personalization Personalization tools offer customers an experience like never before. Here are some to help with your business' personalization strategy.
Content Marketing Copywriter vs content writer: 4 key differences We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.
News Gen Z and Millennials outspending baby boomers, trust social media more Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
Tools 10 social media management tools for businesses of all sizes Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
Content Marketing Elon drama aside, marketers can still learn from pros on Twitter Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
News TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing 6 clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Content Marketing 3 unique ways brands use Twitch Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
News Targeting Gen Zs? Forget mainstream: it's all about subcultures now From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands
