Reports SEMrush report: prioritize creating 7,000-word blog posts A 2020 SEMrush report found that 7,000-word articles generate almost 5x more pageviews than those with less than 600 words.
Tools Autoresponder software: 5 apps to simplify your marketing routine Marketers looking to automate their email marketing plays should dip their toes into these autoresponder software products.
Guides Freelance copywriter rates: how much should businesses pay? Here is a quick and dirty guide to understanding freelance copywriter rates to help businesses increase website traffic and sales.
Guides For beginners: how to start a blog for business growth Marketers looking to drive sales without resorting to ‘hard selling’ should really consider a company blog. Learn more about how to start a blog for business.
Tools 5 newsroom management software recommendations for brands The right branded newsroom management software can help your organization manage media assets and press release distribution more efficiently.
Tools 5 recommended tools for business blogging Blogging has always been a powerful marketing strategy. Level up your content game with these recommended tools for blogging.
Tools Top 5 writer marketplace sites for global content teams Marketers who prefer a hands-on approach when scaling content globally can check out this list of recommended writer marketplace sites.
Reports Digital marketing report: 2020 wasn't a good year for Bing For the third quarter in a row, Merkle’s digital marketing report reveals Microsoft search engine Bing’s continued downward trend.
Case Studies StashAway’s Pierre Tirtadjaja: fintech marketing is all about trust Fintech marketing pros can learn a thing or two from StashAway’s Pierre Tirtadjaja, who shares his tips for generating great results.
Case Studies Facebook’s Antoine Blanc on the importance of SMB storytelling in Asia Facebook's Head of Community Marketing & Advocacy in APAC unpacks the role of storytelling as it relates to SMB marketing.
Technology ContentGrow inks a deal with Cision PR Newswire in Asia Cision PR Newswire in Asia will use ContentGrow to source elite freelance talent, streamline workflow, and simplify cross-border payments.
Tools 5 recommended PR tools to scale your campaigns in 2021 The right PR tools can help practitioners execute campaigns at a more scalable approach. Here are 5 recommendations to check out.
Lists 5 recommended content marketers to follow in 2021 Here are five famous content marketers who offer fresh insights regularly.
Tools 5 recommended social media marketing tools Marketers need to figure out which platforms and social media marketing tools work best for their firms. Here are tool ideas to get started.
Case Studies Ex-Gojek CMO Piotr Jakubowski advises content marketers on common pitfalls Piotr Jakubowski believes content marketing isn’t about quantity or gimmicks, but about truly valuable content for the right target audience.
Case Studies Malaysia’s Orchan Consulting founder takes a risk in 2020 Here’s why a Malaysia-based PR veteran and the founder of Orchan Consulting chose to take a gamble on edtech during the pandemic.
Reports Deloitte report: six marketing trends for 2021 Deloitte’s 2021 Global Marketing Trends report breaks down key insights for global CMOs. We’ve summarized six key takeaways that marketers can look into.
Reports B2B marketing report: brands and customers are out of sync For B2B marketing, one in five brands rated boring or unengaging content as a top pain point when researching a purchase. But only 5% of customers agree.
Reports US retailers must revamp branded content strategy this holiday season US shoppers claim to be simply overwhelmed by a barrage of digital comms in 2020. Here are some stats to consider for a fresh branded content strategy.
Case Studies RoomMe's CMO shares her secret sauce for content marketing Tika Sylvia, CMO of Indonesia's RoomMe, shares her two-pronged marketing approach when engaging two different audiences online.
Reports Report: content marketing industry size and opportunities in the US The Branded Content Project report outlines the latest content marketing industry data and insights for marketers in the US. Here are three key takeaways.
Lists US reviewer names top digital marketing agencies of 2020 Digital.com is an independent reviewer of online products and services for SMEs. It recently published its picks for top digital marketing agencies in 2020.
Reports Content marketing for SaaS: report and benchmarks The right kind of content marketing for SaaS companies can amass millions of visitors at scale. Here are several key takeaways from a recent Animalz report.
Case Studies After a painful job loss, she started her own marketing agency in Singapore Amid the tears and sleepless nights following a job loss, Jessie Chong launched boutique marketing agency Delitier & Co from her bedroom in Singapore.
Case Studies Veteran CMO Freeman Chiu on e-commerce, marketing in China Freeman Chiu heads up marketing in China for Brandlab, a firm that helps global brands tap Chinese e-commerce via platforms like Tmall and Alibaba.
