Content Marketing 3 important social media updates for brands in multiple markets Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.
Content Marketing Top 3 data-driven marketing trends to stay ahead in 2024 Explore the latest data-driven marketing trends for 2024 that can transform your strategy. Stay informed and ready for the next wave of marketing innovations.
Content Marketing 3 ways to create an outstanding landing page Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.
Content Marketing What brands should know about Gen Z in the metaverse While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.
Content Marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
Content Marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
Content Marketing Dentsu renames Happy Marketer as Merkle Singapore After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.
Content Marketing Skittles hosts Twitch event to say sorry to soured lime fans Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.
Content Marketing Uber Eats partners indie agency, promotes late-night deliveries in Japan with QR code pajamas For the campaign, the company tied up with an independent creative agency called Special Australia.
Investments Key martech startup news: 175+ investments and acquisitions in 2021 With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.
Content Marketing How to get press release distribution on ContentGrow The global media talent network is offering press release services by matching brands with freelance PR pros.
Content Marketing 5 recommended marketing newsletters to subscribe to in 2022 With an abundance of marketing newsletters out there, here are some that could be a good start for you in 2022.
Content Marketing Report: enterprises see positive results from SEO marketing in 2021 Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.
Content Marketing Semrush acquires Backlinko to bolster its free digital marketing courses Backlinko offers free SEO insights and has amassed more than 500,000 monthly organic visits. Its YouTube channel currently has 467,000 subscribers.
Reports Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Content Marketing How to write a follow-up email: a definitive guide (2022) Send a follow-up email if you’ve not received a response, don’t think you’ve been rejected.
Content Marketing Report: 50% of brands outsource content, but quality remains a sticking point Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.
Content Marketing How to utilize stock photos without getting sued Images are a key part of marketing. In this guide, let's understand stock photos better and how you can use them without getting ensnared.
Spotlight Foundation CEO Ross Simmonds on treating content as investments Foundation CEO Ross Simmonds suggests building a content portfolio the same way you would construct an investment portfolio.
Content Marketing Thought leadership marketing: definition, strategy, and examples Smart marketers should not underestimate the power of this strategy. Here are some thought leadership insights to get your ideas flowing.
Content Marketing 6 creative ways to use stickers for your business With stickers, you can increase your brand and product exposure to your online and offline platforms. Here are seven ways to use stickers for business purposes.
Case Studies B2B marketing success stories: 29 examples of powerful content Explore the best B2B content marketing examples that drive leads and brand growth. Proven B2B strategies and content writing examples to inspire your campaigns.
Spotlight WE! Interactive's Matthew Lim gives free consulting to struggling brands during the pandemic With companies collapsing during the outbreak, Singapore-based marcomms agency WE! Interactive aims to give back to the ecosystem.
Spotlight ProductLead CEO Mihai Bocai shares how putting customers first is essential for long-term growth The executive shares how his digital marketing platform got its first generation of paying customers.
Spotlight Circles.Life’s marketing head shares viral campaign recipes No-contract telco Circles.Life has become famous for its publicity stunts in APAC. Head of marketing Delbert Ty shares his viral formula.
