Case Studies Gourmet Food Holdings CMO on F&B marketing in 2020 Anna Haotanto leads the marketing game for Gourmet Food Holdings -- an investment firm in Singapore focused on the international food and beverage industry.
Reports Business blogging tips and benchmarks to help brands win the SEO battle Business blogging is an important growth strategy today. To get started correctly, practitioners should know the following stats.
Case Studies Ex-HubSpot CMO Mike Volpe shares inbound marketing gems Mike Volpe, the ex-CMO of HubSpot and bona fide industry vet, shares insights on how new brands can win in today’s rapidly evolving inbound marketing game.
Lists The top 10 fastest growing international ad agencies in 2020 Adweek released its list of the top ten international ad agencies that saw impressive growth in 2020 -- even amidst a pandemic-driven recession.
Reports 5 unique findings from CMI’s B2B content marketing report 2021 Content Marketing Institute (CMI) has published its annual B2B content marketing report for 2021. Here are some interesting takeaways from the study.
Spotlight How Lifepal gets 4 million monthly visitors with owned media Owned media can be a great growth marketing strategy for e-marketplaces. Here’s how Lifepal Media was able to scale revenue in APAC’s online insurance game.
Guides How small marketing agencies can rewire the pitch trap The formal pitch process can be a dangerous game for boutique marketing agencies. Here are a few ways to avoid common pitfalls, while saving time and money.
Guides How to hire freelance writers: a vetting and curation process For those keen on asset-light content operations, here’s how to hire freelance writers via a simple three-step curation and vetting process.
Guides How to hire editors: a complete guide of best practices Marketers need to hire editors that can act as orchestrators of your company’s marketing vision, content writers, and the reading experience.
Case Studies The content marketing strategy of Indonesia’s top property site Rumah is Indonesia’s top property portal with millions of organic monthly visits. Here’s what the team has to say about its content marketing strategy.
Lists Five agencies in Asia that specialize in thought leadership Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.
Content Marketing Differences between freelance journalists and content writers Both freelance journalists and content writers do a similar job, so it’s important to know the nuanced differences between them before commissioning work.
Guides Understanding content to commerce All brands need to nail 'meaning' if they hope to drive sales. Here are a few things to remember about content to commerce, with a tip from Charlie Munger.
Content Marketing Why branded content studios are underserved -- and how to solve Publishers and media groups today have branded content divisions, but still can’t justify stocking them with full-time talent. Here’s how they’re solving.
Content Marketing Challenging the status quo is now an imperative for content teams Because we aim to throw a stick into the spokes of an outdated content industry wheel, there are many beliefs that we’re committed to debunking with tech.
Content Marketing How to find the best content talent in Southeast Asia Sometimes the best freelancers are not the most appropriate content talent for your project. Here are a few key tips to follow and red flags to consider.
Guides How to get the most out of freelance journalists in Southeast Asia Internalize these tips to work effectively with freelance journalists in Southeast Asia, beyond just a one-off assignment.
Guides 3 tips for working with freelance journalists in Southeast Asia A handful of tidbits to help English language publishers source and work with great freelance journalists from Southeast Asia.
Content Marketing How Building a Content Hierarchy Let Us Focus on Growth Running my own content agency was hard labor. I wrote, edited, managed, sold, and steered the ship simultaneously. Here’s how we rewired the whole thing.
