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Martech

Explore the latest in marketing technology tailored for B2B marketers, PR professionals, and journalists. From AI-driven tools to automation solutions, our martech insights cover cutting-edge tools and strategies that help brands thrive in the fast-paced marketing world. Stay informed on how technology is reshaping content creation, customer engagement, and data analysis.

Clever tech marketing campaigns

Content Marketing

8 clever tech marketing campaigns in 2025

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Rise of Xiaohongshu (RedNote) marketing opportunities amid TikTok's US uncertainty

Rise of Xiaohongshu (RedNote): marketing opportunities amid TikTok's US uncertainty

Marketing opportunities emerge as RedNote captures TikTok's displaced audience.

Veo 2 improves AI video on YouTube Shorts—How brands can use it

Veo 2 improves AI video on YouTube Shorts—How brands can use it

Veo 2 on YouTube Shorts lets creators and brands produce AI-powered videos instantly—no extra footage or reshoots needed.

10 AI-powered marketing tools for analytics and reporting

12 AI marketing tools for marketers: analytics and reporting made easy

Looking for AI tools for marketers? Discover the top 12 AI marketing tools for analytics and reporting that help optimize your campaigns with data-driven insights and automation.

OmniHuman-1 ByteDance's AI that turns photos into talking videos

OmniHuman-1: ByteDance's AI that turns photos into talking videos

From single photos to lifelike videos: How ByteDance's latest AI aims to transform content creation and what it means for marketers.

What is MarTech and what can it mean for your business?

What is MarTech and what can it mean for your business?

What is the meaning of martech and why should your business be concerned? We explore more in this article.

OpenAI’s ‘Deep Research’ targets AI’s biggest problems—what it means for marketers and content creators

OpenAI’s ‘Deep Research’ targets AI’s biggest problems—what it means for marketers and content creators

Deep Research automates data gathering. Learn how it can improve content strategy and trend analysis.

QuickSubs review: generate video captions in under 5 minutes

QuickSubs review: generate video captions in under 5 minutes

The all-in-one AI caption generator for TikTok, Instagram Reels, and YouTube Shorts. Create professional video captions in minutes with this awesome AI tool.

AI Agents a marketing guide 2025

AI Agents: a complete guide to marketing automation in 2025

A practical guide to understanding and implementing AI agents in your marketing workflow.

Google’s Q4 report proves AI is here to change marketing

Google’s Q4 report proves AI is here to change marketing

Google's Q4 earnings confirm AI is transforming search, ads, and marketing. See what’s next for marketers.

Navigating the impact of AI on marketing careers

Navigating the impact of AI on marketing careers: threats and opportunities

Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.

LinkedIn’s short-form video boom in 2025

LinkedIn video sees 36% growth – here’s how to leverage it for your brand

Short-form video is dominating LinkedIn, with viewership up 36%—a major opportunity for B2B marketers. Learn how brands are investing in LinkedIn influencers and discover free AI tools to try.

Introducing ChatGPT Tasks

Introducing ChatGPT Tasks: your AI-powered personal assistant

OpenAI has launched "Tasks," a new beta feature in ChatGPT that lets users schedule reminders and automate recurring actions. Here's everything you need to know.

Top AI content generation tools for B2B marketers

Top AI content generation tools for B2B marketers: features, benefits, and pricing

Discover how AI can supercharge your B2B content strategies, enhancing efficiency and personalization.

MarTech stack deep dive: web analytics

MarTech stack deep dive: web analytics

In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.

DeepSeek vs. ChatGPT what marketers need to know about AI’s latest challenger

DeepSeek vs. ChatGPT: what marketers need to know about AI’s latest challenger

With its cost efficiency and performance rivaling OpenAI’s ChatGPT, DeepSeek is shaking up the AI space. But will it disrupt the industry or remain a niche alternative? Let’s dive in.

AI sales agents you should be using right now

5 AI sales agents you should be using right now

Learn how AI agents are automating sales tasks and helping teams focus on what matters most.

OpenAI debuts Operator, aiming to change how we work online and market products

OpenAI debuts Operator, aiming to change how we work online and market products

Imagine booking a hotel with AI. OpenAI’s Operator shows what’s possible for marketers to automate campaigns and boost results.

AI overviews in Circle to Search—what it means for campaigns

AI overviews in Circle to Search—what it means for campaigns

With AI overviews, Circle to Search transforms how users find details—opening up new ways to enhance marketing campaigns.

Types of AI marketing tools

Types of AI marketing tools

Discover the different types of AI marketing tools, how to utilize them and how companies are leveraging these tools for marketing success.

Future of AI in marketing 2025

The future of AI in marketing 2025: trends, tools and strategies

Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Meta deletes AI-generated accounts amid consumer backlash

Meta deletes AI-generated accounts amid consumer backlash

Meta faces criticism over AI-generated accounts, raising ethical concerns. Despite consumer backlash, AI influencers hold promising opportunities for marketers on social media platforms.

Marketing success with 60 awesome ChatGPT prompts and proven tips

Unlock marketing success with 60 awesome ChatGPT prompts and proven tips

Find 60 actionable prompts for content creation, social media, branding, and more, while balancing AI with human creativity. And explore tips and best practices to up your marketing game.

gsc-24-hour-search-data-export-feature

Google Search Console’s 24-hour view now lets you export hourly data

Google Search Console’s 24-hour view update now includes an export button for hourly performance data.

AI and loyalty: the future of personalized marketing

AI and loyalty: the future of personalized marketing

Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.