Media Swift marketing: how brands are harnessing Taylor Swift's stardom Taylor Swift's global tours and album releases are not just music to fans' ears but a golden opportunity for marketers to trend jack and leverage her massive appeal.
Media Zodiac signs and dating dynamics: Tinder's marketing approach Tinder taps into the zodiac trend, partnering with Feng Shui astrologer Clement Lim to offer users insights into love compatibility.
Media IKEA's cheeky Valentine's ad sparks conversation on birth rates in Singapore The campaign, designed by The Secret Little Agency, cleverly integrates cultural cues and government aspirations, making a significant impact on the media landscape.
Media Bridging cultures with music: Spotify’s tribute to K-Pop’s global influence Exploring the media impact of Spotify's K-Pop initiative, from exclusive singles to engaging global audiences through innovative content strategies.
Media Closeup revitalizes classic love song in 2024 campaign with Filipino stars Closeup's latest campaign reimagines the beloved tune ‘Closer You and I’ with Adie's voice and the charm of DonBelle, bridging generations through music.
Media Bringing hearts closer in the digital age: Comedy Central's unique initiative By leveraging a creative partnership with Sociowash, Comedy Central transforms smartphones from barriers to bridges, fostering real connections through a shared viewing experience.
Media Top media outlets in Singapore for tech startups: where to share your story Discover key Singapore media outlets for tech startups to boost visibility and credibility effectively.
Media Valentine's day special: WhatsApp teams up with feng shui expert for zodiac wisdom Discover how WhatsApp's collaboration with feng shui master Thierry Chow can elevate your chat game this Valentine's Day based on your zodiac sign.
Media Melding tradition and trends: M&M’s featuring Jackson Wan's latest CNY hit Jackson Wan's explosive hairstyle and catchy tunes mark a new era of festive advertising.
Media Navigating beauty and digital landscapes: CARMA's strategic acquisition of mmi Analytics CARMA and mmi Analytics join forces, setting new benchmarks in global media strategies.
Media From Sesame Street to social media sensation: how Elmo captured the internet's heart Elmo's viral moment offers valuable insights for brands on building genuine connections in a cluttered digital space.
Media Beyond Silicon Valley: Nolan Bulger's Mergerous champions global entrepreneurs Discover Mergerous Media Co., bridging entrepreneurs worldwide. A hub for global business insights, stories, and growth strategies.
Media Highlighting social good in business with Dampact Dimes Discover Dampact Dimes' focus on Indonesian ventures that combine successful business practices with positive social and environmental impacts.
Lists 21 best content writing services to find fantastic writers Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.
Spotlight On luxury journalism: an interview with Tatler Asia's Jacqueline Tsang Jacqueline Tsang's big break came when an opportunity with Tatler Asia opened. Here's her story.
Spotlight Purpose-driven luxury more relevant in Asia now, says Tatler Asia's Jacqueline Tsang Tatler Asia's relaunch was designed to emphasize purpose-driven luxury over merely covering the wealthy, so why the change? Jacqueline explains.
Spotlight PR vs advertising: insights by PRovoke Media's Arun Sudhaman PR or advertising - C2 Media speaks to Arun Sudhaman to get his thoughts on this, and the future of the PR industry in APAC.
Spotlight Building a PR agency: small budget? No problem - Q&A with Harumi Supit It's really not that difficult to bootstrap your own PR 'startup' as long as you stick to some key strategies.
Spotlight Bootstrapping your own PR agency: key insights from Harumi Supit Starting your own PR agency can be exciting, but it does come with its challenges. Harumi Supit shares her tips on navigating the landscape.
Spotlight How to manage boundaries and expectations with clients: an interview with Harumi Supit Offering stellar comms services is only one half of the battle as a consultant. The other is managing boundaries and expectations with your client well. Comms expert Harumi Supit shares her toolkit with us.
Public Relations Navigating PR pitching: more insights from Seedstars' Michaela Villaroman Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.
Public Relations Seedstars' Michaela Villaroman on research and relationships in PR It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.
News Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.
Content Marketing Here's how the future of video will play out Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?
Media What is crowd culture? How do brands keep up with changing consumer attitudes and group beliefs and reach their target audience? It starts with understanding what crowd culture is.
