Public Relations 4 things editors look for in press releases Press releases are important media tools that help brands get their message across. Here are some things editors look for in a press release – so you can get your news published in the media.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
Public Relations MarTech stack deep dive: social media Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.
Public Relations MarTech stack deep dive: email marketing There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.
Technology How Musk’s Twitter buy-out shapes the platform’s future Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.
Public Relations Unilever will stop marketing food and beverages to children under 16 Efforts to limit marketing to young audiences come amid health concerns, such as childhood obesity. The deadline for brands to comply is January 2023.
Public Relations 3 ways brands can be more eco-friendly as consumers drive sustainability As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.
Content Marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
Public Relations 5 misconceptions about gamers that marketers need to know There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.
Public Relations LinkedIn lets users add “dyslexic thinking” as a skill The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.
Technology Mobile commerce, marketing pull Express out of Covid-19 battering The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.
Public Relations Publicis Groupe Vietnam names Kate Bayona-Garcia new CEO Bayona-Garcia will take over for Lukasz Roszczyc, who is stepping down to pursue opportunities outside of advertising.
Technology Twitter rolls out interactive 3D product ads Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.
Public Relations Pedigree encourages children to read to dogs to overcome anxiety Cute marketing. Having a dog as a listener can ease feelings of anxiety and give support, a study by Pedigree claims.
Media Judge lets Facebook advertisers run class-action lawsuit over ad rates The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.
Technology Singapore's Charles & Keith ventures into metaverse fashion week Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.
Content Marketing Skittles hosts Twitch event to say sorry to soured lime fans Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.
Reports Most consumers in APAC leave sites after viewing just one page (report) Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.
Public Relations Chris Riley leaves Ogilvy after more than 25 years to join mobility industry After Riley’s departure, co-CEO for Ogilvy Asia Kent Wertime will take on the additional role of group chairman for Ogilvy Singapore and Malaysia.
Public Relations One Championship enters long-term deal with Tumi The sports media giant has inked a multi-year deal with the luxury brand, involving a travel case for the championship belt, visible to the public.
Public Relations Manulife Asia ropes in Golin for regional PR remit The insurance titan has brought in fresh PR blood as it seeks to expand further into Asia.
Public Relations Dentsu APAC names Christina Lee chief technology officer Prior to joining Dentsu, she worked for France-based luxury group Kering and cosmetics giant L’Oréal.
Public Relations Amanda Chen and Andrew Au join Uniplan’s global board Brand experience agency Uniplan has expanded its board of directors. Amanda Chen returns as CFO, while Andrew Au will join as CSO.
Public Relations Publicis Groupe wins Doctors Without Borders account in ANZ Saatchi & Saatchi will work with fellow Publicis firm Digitas to bolster the client's digital and customer experiences in Australia and New Zealand.
Public Relations Ogilvy names Maria O'Keeffe global chief people officer She previously developed an HR framework for Edelman, including training courses, a talent measurement system, and a rotation for entry-level staff.
