Reports Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors Nearly 70% of Gen Z shoppers in Southeast Asia prioritize e-commerce platforms for research and purchases, influenced by product variety, quality, and payment convenience.
Reports Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
Content Marketing Content marketing is now more relevant than ever, says Wordpress report Gone are the days where content marketing was treated as an afterthought - a new report shows just how crucial it is for both B2Bs and B2Cs.
Reports Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Reports Consumer purchase intent found to be higher for socially conscious brands If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Reports Brands Gen Zs love and hate in 2022 According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
News What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
News Ad spend in retail media, search and social grew in 2022 (report) Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Reports Trends and data: 140+ NEW and powerful marketing statistics for 2022 We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.
Reports Marketers look to offer more personalized loyalty programs in APAC (report) Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.
Public Relations 3 ways brands can be more eco-friendly as consumers drive sustainability As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.
Reports 3 reasons why China's digital ad spend is set to slow China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.
Reports Digital advertisers waste more than US$134.3M in Q1 (report) According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.
Reports Most CMOs still rely on agencies for TV buying strategy (report) The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.
Reports More than half of ASEAN's Gen Zs want brands to address social issues A recent report looks into what concepts like 'brand purpose' and 'social accountability' mean to Gen Z consumers across Southeast Asia.
Reports S4 Capital shares slump by more than a third after results are delayed S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.
Reports Magna cuts US ad growth forecast due to Russia-Ukraine war Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.
Reports Most consumers in APAC leave sites after viewing just one page (report) Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.
Content Marketing Report: enterprises see positive results from SEO marketing in 2021 Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.
Reports Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Content Marketing Report: 50% of brands outsource content, but quality remains a sticking point Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.
Reports Report: The State of APAC’s Freelance Writer Economy 2021 The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work.
