Content Marketing Report: Strong growth in media intelligence spend Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.
Reports Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Reports Marketers will try to blend AI with creative work this year Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.
Reports Pro PR tips on how to pitch to journalists Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.
Reports GetApp report: many startups are unable to make full use of martech The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.
Reports 5 marketing insights from Google’s Year in Search APAC 2020 Report Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.
Reports Airtable report: martech is both problem and solution for US marketers A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.
Reports SEMrush report: prioritize creating 7,000-word blog posts A 2020 SEMrush report found that 7,000-word articles generate almost 5x more pageviews than those with less than 600 words.
Reports Digital marketing report: 2020 wasn't a good year for Bing For the third quarter in a row, Merkle’s digital marketing report reveals Microsoft search engine Bing’s continued downward trend.
Reports Future of TV: 180 million viewers in ASEAN watch OTT content A recent report titled The Future of TV breaks down key figures related to Southeast Asia’s online streaming services viewership.
Reports Deloitte report: six marketing trends for 2021 Deloitte’s 2021 Global Marketing Trends report breaks down key insights for global CMOs. We’ve summarized six key takeaways that marketers can look into.
Reports B2B marketing report: brands and customers are out of sync For B2B marketing, one in five brands rated boring or unengaging content as a top pain point when researching a purchase. But only 5% of customers agree.
Reports US retailers must revamp branded content strategy this holiday season US shoppers claim to be simply overwhelmed by a barrage of digital comms in 2020. Here are some stats to consider for a fresh branded content strategy.
Reports Report: content marketing industry size and opportunities in the US The Branded Content Project report outlines the latest content marketing industry data and insights for marketers in the US. Here are three key takeaways.
Reports Content marketing for SaaS: report and benchmarks The right kind of content marketing for SaaS companies can amass millions of visitors at scale. Here are several key takeaways from a recent Animalz report.
Reports Business blogging tips and benchmarks to help brands win the SEO battle Business blogging is an important growth strategy today. To get started correctly, practitioners should know the following stats.
Reports 5 unique findings from CMI’s B2B content marketing report 2021 Content Marketing Institute (CMI) has published its annual B2B content marketing report for 2021. Here are some interesting takeaways from the study.
Reports Why media publishers in Asia are going asset light In Southeast Asia alone, online media will be a US$31 billion industry by 2025. An increasingly large portion of content will come from asset light teams.
