Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
Content Marketing Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027 TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
Public Relations A beginner’s guide to building relationships with journalists Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
Tools 10 social media management tools for businesses of all sizes Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
Martech Three tech media monitoring tools for businesses Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Martech What's predictive analytics in marketing going to be like in 2023? It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?
Content Marketing Elon drama aside, marketers can still learn from pros on Twitter Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
News EU targets tech giants, wants broader rules on companies' market power EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
News TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
Martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
Technology AI can produce prize-winning art, but it still can’t compete with human creativity The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.
Guides Everything you need to know about the Creative Commons licenses Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
Tools Up your SEO game with these 5 free keyword tools Getting better SEO doesn't require spending a lot of money - here are five free tools we've curated for SMEs and startups.
Case Studies A tech history of Gen Z: the digital generation Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.
News Brands remove the Facebook login option. What does this mean for businesses? Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.
News What you need to know about Meta Connect Meta is hosting its Meta Connect on October 11, and we believe they will also reveal their latest VR headset there too.
News Internet companies complain about Apple’s privacy update – here’s what you need to know The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.
Content Marketing 3 gaming ad campaigns that played out well A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.
News What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
Martech Martech stack deep dive: remarketing for ecommerce Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.
