Content Marketing Using customer data to drive marketing strategies SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.
Martech How AI marketing tools can help your business grow AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Public Relations The impact of emerging technologies on branding and public relations We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.
Content Marketing Measuring and analyzing the success of your content marketing efforts Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.
Technology Proofed: an automated proofreading service for businesses Simple grammatical mistakes may cost your business millions - but this company is not going to let that happen. We talk to Kiran of Proofed to learn more.
Tools 26 websites and tips to help you hire the right writer It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
Content Marketing Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027 TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
Public Relations A beginner’s guide to building relationships with journalists Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
Tools 10 social media management tools for businesses of all sizes Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
Martech Three tech media monitoring tools for businesses Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Martech What's predictive analytics in marketing going to be like in 2023? It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?
Content Marketing Elon drama aside, marketers can still learn from pros on Twitter Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
News EU targets tech giants, wants broader rules on companies' market power EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
News TikTok's influence on US millennials' food purchasing behaviors TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.
Martech Why your business should invest in AI chatbots AI chatbots are maturing, making them an essential tool for businesses. Here's why.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
News IAB and IAB Tech Lab collaborate on new privacy framework IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
Technology AI can produce prize-winning art, but it still can’t compete with human creativity The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.
Guides Everything you need to know about the Creative Commons licenses Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.
Content Marketing Responsible digital marketing in Europe that's GDPR-compliant (guide) Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.
Tools Up your SEO game with these 5 free keyword tools Getting better SEO doesn't require spending a lot of money - here are five free tools we've curated for SMEs and startups.
Case Studies A tech history of Gen Z: the digital generation Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.
