Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Freelancing 3 helpful tools for freelance writers Writers, we've been there - whether it's writer's block, or ensuring our spelling and grammar are impeccable. Here are some tools to help you do more and go further.
News What marketers need to know about Google’s new helpful content update Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.
News Digital advertisers, here are 4 emerging tech to keep an eye on The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.
Martech MarTech stack deep dive: content delivery network Online consumers are known to ditch web pages with slow load times, meaning you need your website and app speedy to satisfy customers. Enter CDN.
Martech MarTech stack deep dive: CRM Since the pandemic, businesses have started realizing how customer demands have changed, and focusing on customer engagement.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
Martech MarTech stack deep dive: web analytics In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.
Technology MarTech stack deep dive: marketing automation Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.
Public Relations MarTech stack deep dive: social media Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.
Public Relations MarTech stack deep dive: email marketing There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.
Martech What is MarTech and what can it mean for your business? What is the meaning of martech and why should your business be concerned? We explore more in this article.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Technology What marketers need to know about the latest Connected TV trends The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.
Technology 3 ways AI can enhance your marketing game Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.
Technology How AR is bringing marketers into the metaverse Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.
Tools 12+ content marketing tools to help managers save time and money Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.
Technology 4 ways conversational AI is transforming marketing: boost engagement and sales Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.
Content Marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
Technology How Musk’s Twitter buy-out shapes the platform’s future Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.
Technology 3 unique challenges Snap’s ad business faces Snap reported results below expectations as the war in Ukraine, macroeconomic issues, and Apple's privacy policy push advertisers to spend more carefully.
Technology 3 ways blockchain will improve marketing and advertising Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.
Media Netflix lost subscribers for the first time in a decade. What went wrong? Netflix lost 200k subscribers in the first quarter of this year. It forecasts deeper losses ahead, as people rethink their commitment to streaming services.
Technology 3 ways Apple's privacy changes impact marketing Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.
Reports 3 reasons why China's digital ad spend is set to slow China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.
