News Brands remove the Facebook login option. What does this mean for businesses? Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.
News What you need to know about Meta Connect Meta is hosting its Meta Connect on October 11, and we believe they will also reveal their latest VR headset there too.
News Internet companies complain about Apple’s privacy update – here’s what you need to know The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.
Content Marketing 3 gaming ad campaigns that played out well A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.
News What marketers need to know about the latest Metaverse trends The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.
Martech Martech stack deep dive: remarketing for ecommerce Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.
Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Freelancing 3 helpful tools for freelance writers Writers, we've been there - whether it's writer's block, or ensuring our spelling and grammar are impeccable. Here are some tools to help you do more and go further.
News What marketers need to know about Google’s new helpful content update Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.
News Digital advertisers, here are 4 emerging tech to keep an eye on The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.
Martech MarTech stack deep dive: content delivery network Online consumers are known to ditch web pages with slow load times, meaning you need your website and app speedy to satisfy customers. Enter CDN.
Martech MarTech stack deep dive: CRM Since the pandemic, businesses have started realizing how customer demands have changed, and focusing on customer engagement.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
Technology MarTech stack deep dive: marketing automation Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Technology 3 ways AI can enhance your marketing game Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.
Technology How AR is bringing marketers into the metaverse Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.
Tools 12+ content marketing tools to help managers save time and money Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.
Technology 4 ways conversational AI is transforming marketing: boost engagement and sales Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.
Content Marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
Technology How Musk’s Twitter buy-out shapes the platform’s future Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.
Technology 3 unique challenges Snap’s ad business faces Snap reported results below expectations as the war in Ukraine, macroeconomic issues, and Apple's privacy policy push advertisers to spend more carefully.
Technology 3 ways blockchain will improve marketing and advertising Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.
Media Netflix lost subscribers for the first time in a decade. What went wrong? Netflix lost 200k subscribers in the first quarter of this year. It forecasts deeper losses ahead, as people rethink their commitment to streaming services.
Technology 3 ways Apple's privacy changes impact marketing Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.
