Technology 3 ways marketers can take advantage of playable ads Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.
Technology 3 reasons voice shopping in India is expected to double in 2022 The number of voice shoppers in the country may reach 168 million by the end of the year. Here's why the medium wins hearts but also creates concerns.
Technology Namogoo aims to solve problems for e-commerce marketers A smooth customer journey is essential to any brand's marketing team. It's often the marketers who usher new clients into the all-important onboarding step.
Technology Mobile commerce, marketing pull Express out of Covid-19 battering The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.
Technology TextMarks partners MessageMedia to lighten its client load Mass text message provider for brands TextMarks is focusing on transit clients exclusively, while its other clients will now be served by MessageMedia.
Technology Infillion targets CTV, desktop, mobile advertising with AttnX launch One of several products under the new Infillion brand, AttnX is designed to deliver an improved ad experience for brands.
Technology SEO software Ahrefs rolls out usage-based pricing Shifting to a new business model, SEO suite Ahrefs is betting that customers will be happy to only pay for the tools they use.
Technology SyncWords partners Hopin to bring captioning, live translations to online events A potential boon for event marketers, the tie-up will allow for live captioning and translation in more than 100 languages.
Technology Twitter rolls out interactive 3D product ads Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.
Technology Kargo uses Parsec acquisition to improve attention advertising With the unique tech, advertisers can pay only for the number of seconds per impression that a digital ad garners.
Technology Video commerce app Vyrill raises US$3M The platform uses AI to help marketers run execute listening on user-generated videos.
Technology Google Cloud wants to help e-shoppers find stuff easier The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.
Technology Singapore's Charles & Keith ventures into metaverse fashion week Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.
Technology "Adopt or Fail": a report reveals how AI transforms business As AI becomes more widely understood, Wunderman Thompson predicts a growth in the adoption of more sophisticated, multi-functional AI solutions.
Technology Flycoin partners Thanks Again to reward travelers with crypto A new opportunity for marketers, the partnership aims to benefit frequent travelers with cryptocurrency rewards.
Technology Meta partners with Vntana to show 3D ads on Facebook The integration allows brands to upload 3D models of their products on Facebook and Instagram, then convert them into ads.
Public Relations Chris Riley leaves Ogilvy after more than 25 years to join mobility industry After Riley’s departure, co-CEO for Ogilvy Asia Kent Wertime will take on the additional role of group chairman for Ogilvy Singapore and Malaysia.
Content Marketing Uber Eats partners indie agency, promotes late-night deliveries in Japan with QR code pajamas For the campaign, the company tied up with an independent creative agency called Special Australia.
Investments RightBound adds US$15.5M to its war chest The martech firm will use the funding to drive growth in product, engineering, data science, customer success, marketing, and sales.
Investments Amplience scores US$100M, aims for global expansion As a headless CMS, the app acts as a single hub for brands to manage digital commerce experiences across multiple channels.
Technology Customer.io raises capital, surpasses US$30M in annual recurring revenue The Oregon-based martech app helps brands send relevant messages to customers in line with their on-site behavior.
Technology ContentGrow's free portfolio for freelance content pros The global talent network is offering a free writer’s portfolio to sellers on its platform.
Technology Community marketing app Commsor hauls in US$50M The martech platform aims to help brands engage with their audiences and build communities more efficiently.
Technology Acrolinx’s Content Cube helps marketers understand the 'why' behind story performance The newly launched Content Cube by Acrolinx tracks how an enterprise's written stories impact user engagement over time.
Investments Level AI gets US$20M to help brands fortify customer service With new investors, the martech firm's larger war chest comes just six months after its series A round.
