Adweek’s top 10 fastest growing agencies you need to know
Despite market pressures, these 10 agencies have shown remarkable resilience and growth, making it to the top of Adweek’s 2024 list.
Adweek’s "Top 100 Fastest Growing Agencies in 2024" highlights firms that have achieved notable growth despite facing significant economic headwinds.
As businesses navigate the pressures of inflation, market uncertainty, and global conflicts, many marketers have become more cautious, impacting the stability of agency partnerships. Yet, the agencies on this list have managed to thrive, demonstrating resilience and expanding their footprint in a competitive market.
These firms have shown strong performance through strategic investments in emerging marketing areas and by challenging traditional approaches. Their ability to deliver impactful work that aligns with client needs has been a key factor in their success.
The rankings are based on revenue growth from 2021 to 2023, with eligibility requiring agencies to provide certified revenue figures and meet a minimum threshold of US$250,000 in 2021. Adweek conducted thorough audits to ensure accuracy, reporting growth percentages rather than exact revenue figures for privacy reasons.
As a trusted voice in the advertising and marketing industry, Adweek’s annual list aims to identify and celebrate agencies that are setting new standards for growth and innovation.
What follows is a detailed look at the top 10 agencies that have distinguished themselves through their forward-thinking strategies and client-driven successes.
1. Creative Currency
Creative Currency, a Toronto-based full-service agency, achieved an impressive growth rate of 1,228%. Launched during the pandemic, this agency was spun off from Enterprise Canada, offering a blend of advertising and public affairs expertise.
With a lean team of just 37 employees, Creative Currency has quickly attracted significant clients like McCain Foods and the Ontario Public School Boards’ Association. The agency’s growth has been primarily organic, driven by its strong capabilities in video production and brand development.
For more information about the agency, visit Creative Currency.
Falencia Naoenz
2. Salient
Salient, headquartered in Chicago, recorded a growth rate of 1,085%. Following its acquisition of agency Candor, Salient expanded its service offerings to include integrated media, digital, film, and production capabilities.
This strategic expansion has brought in notable clients such as Cosán Group and Mars Wrigley. The agency faced a challenging period after the sudden passing of its founder, but the team’s resilience has fueled its continued growth, with a strong emphasis on tailored client solutions.
For more information about the agency, visit Salient.
3. Saylor
Saylor, based in the U.S. West Coast, achieved a growth of 1,053%. Founded by former client-side executives in 2021, Saylor focuses on entertainment brands and companies aiming to create engaging content.
The agency’s client list includes industry giants like Paramount+ and Netflix. Saylor’s agile structure, where team members handle multiple roles, has fostered a culture of strategic thinking and hands-on execution. Notable campaigns include a TikTok push for Disney+’s Goosebumps series and an Instagram film for Nike Swim.
For more information about the agency, visit Saylor.
4. LeadOrigin
LeadOrigin posted a growth rate of 548%, making a mark with its data-driven, omnichannel approach.
Founded in 2021, this U.S.-based digital agency has successfully scaled businesses through a mix of traditional and digital marketing strategies. LeadOrigin has recently expanded its client roster with accounts like SpinXpress and Total Point ER.
The integration of Leapify, an AI-powered CRM solution, has further enhanced its service offerings. The agency also opened a new office in Palo Alto, California, to deepen its ties with the tech and startup ecosystem.
For more information about the agency, visit LeadOrigin.
5. Six Degrees Creative
Six Degrees Creative achieved a growth of 473% by combining creative excellence with a mission to connect communities.
Based in the Southeastern U.S., the agency doubled its staff and expanded its client base to include brands like Timberland and Amazon Music. Six Degrees Creative played a pivotal role in major events like Essence Fest and House of BET, delivering high-impact experiential projects.
The agency has also invested in building an in-house creative production studio and strengthened its leadership team.
For more information about the agency, visit Six Degrees Creative.
Atikah Amalia
6. Acadia
Acadia reported a growth rate of 427%, solidifying its position as a full-service digital powerhouse.
Based in Atlanta with a new office in Serbia, Acadia has added high-profile clients like Monster Energy and Academy Sports + Outdoors to its portfolio. The acquisition of CRO agency Split Testing has enhanced its capabilities in conversion optimization.
Acadia has also introduced its Acadia Academy training program, which has successfully onboarded a diverse group of new employees.
For more information about the agency, visit Acadia.
7. Idlewild Experiential
Idlewild Experiential saw a growth rate of 394%. This female-founded, Black-owned agency specializes in creating immersive experiences that resonate with diverse audiences.
Their projects include a pop-up bodega for Shopify at AfroTech and a themed activation for Netflix’s Queen Charlotte at Xavier University. The agency’s work has gained widespread recognition, helping it secure new clients like the Legal Defense Fund.
Idlewild Experiential’s focus on impactful and culturally relevant events has been key to its rapid growth.
For more information about the agency, visit Idlewild Experiential.
8. Majority
Majority, based in Atlanta, grew by 333%.
The agency has focused on integrating multicultural talent into its creative process, leading to impactful campaigns for clients like the NBA G League, Sprite, and General Motors. Majority’s commitment to diversity is evident in its approach to branding and storytelling, which emphasizes cultural relevance and inclusivity.
A recent strategic partnership with WPP has provided additional resources while allowing Majority to maintain its creative independence.
For more information about the agency, visit Majority.
9. Pixl Group
Pixl Group, based in Dubai, achieved a growth rate of 320%. This full-service agency specializes in creative and strategic solutions for the real estate sector, serving clients like WOW Resorts and Fairmont Residences Dubai.
Pixl Group’s use of emerging technology and its expansion beyond the UAE have contributed significantly to its growth. The agency’s strong client base and innovative approach to marketing have helped it manage a diverse portfolio of over 200 clients this year.
For more information about the agency, visit Pixl Group.
10. SuperHeroes
SuperHeroes, originally from Amsterdam, moved its headquarters to New York and posted a growth of 282%. The agency’s creative team has delivered standout campaigns for clients like Lenovo, Fenty Beauty, and Puma.
SuperHeroes has also expanded its capabilities with an in-house tech and design studio, allowing it to provide comprehensive creative solutions. The agency’s bold, unconventional approach has been a key factor in its continued success. For more information about the agency, visit SuperHeroes.
To see the complete list and learn more, visit the official Adweek Fastest Growing Agencies 2024.
