5 top media to establish your tech startup's credibility in Southeast Asia
Is your startup targeting Southeast Asia? Learn the top 5 media outlets you need to get featured in to build trust and reach your audience.
People will spend money when they believe your product can solve their problems. But before you get there, you first need to make sure your startup is trusted in your target market. Building that trust is key to convincing people to buy what you're selling.
That’s why PR campaigns have always been a go-to strategy for companies of any size—whether during a crisis, at the beginning, or for big announcements like product launches or funding rounds. They’re especially important when your goal is to build trust in a new market, like Southeast Asia.
In this article, we’ve picked five media outlets based on their credibility, traffic size, and the audience your startup will connect with when you make your name known in these spaces.
1.Tech in Asia
Tech in Asia is a media outlet founded in 2010 that covers startups and technology across Asia. It publishes news, analysis, and reports on entrepreneurship, venture capital, and the tech industry. The outlet attracts 1.074 million monthly visits and ranks #1,874 in the Computers, Electronics, and Technology category according to SimilarWeb. In Indonesia, it holds a country rank of #3,606. Tech in Asia's traffic is distributed across various countries, with 42% from Indonesia, 15% from Singapore, 7% from Malaysia, 5% from Vietnam, and 4% from India.
Tech in Asia regularly highlights stories such as funding news, leadership changes at tech companies, emerging startups across different countries, and editorial analysis. For instance, recent articles include “Microsoft’s Malaysia COO poised to lead MDEC: sources,” which reports on key leadership moves, “To pivot or not to pivot to AI: that’s the question for startups,” exploring strategic decisions startups face, and “Series SEA: Who’s investing in the region’s biotech startups?” which delves into investor activity in Southeast Asia.
Tech in Asia offers additional services like Tech in Asia Jobs, which connects tech professionals with employers, and the annual Tech in Asia Conference, where industry experts discuss trends and opportunities in the tech ecosystem. Tech in Asia has also published coverage on sustainability topics, making it relevant for companies working on green solutions.
Tech in Asia Indonesia operates with its own editorial team, focusing specifically on the Indonesian startup and tech landscape. While it occasionally shares content with the main site, its articles are primarily geared toward Indonesia’s market, and all content is in Bahasa Indonesia. With 310,621 monthly visitors, this outlet is well-positioned to help startups engage with Indonesia's tech community.
For readers interested in sharing story leads or news tips, Tech in Asia can be contacted at editors@techinasia.com. The site also provides a tips page for startups on how to get featured, offering guidance on how to pitch stories and gain media coverage.
2. e27
e27 is a media outlet that focuses on startups, investors, and tech news within the business and technology industries. Founded in Singapore, it provides the startup community with resources, insights, and connections to support growth. The site attracts 157,610 monthly visits and ranks #8,529 in the Computers, Electronics, and Technology category according to SimilarWeb. In Singapore, it holds a country rank of #9,814.
According to SimilarWeb, e27's traffic is spread across multiple regions, with 17% coming from India, 15% from Singapore, and 14% from Indonesia. The remaining traffic primarily comes from the UK and the US. This distribution makes e27 particularly relevant for startups aiming to build a presence in Southeast Asia while also reaching a smaller audience in India, the UK, and the US.
e27 offers various services, including a startup database, which helps investors and partners discover emerging companies, and e27 Pro, a subscription service that connects startups with potential investors, corporate partners, and peers. They also host events like Echelon, a regional tech conference that brings together entrepreneurs, investors, and industry experts to discuss trends and opportunities in Asia’s startup scene. e27 is also open to news and community guest posts.
For those interested in pitching their story, e27 allows submissions through their contact form.
3. DealStreetAsia
DealStreetAsia is a media outlet that covers finance, business, and venture capital news across Asia. Based in Singapore, it provides reporting on private equity, mergers and acquisitions, venture capital, and startup funding. The site attracts 258,567 monthly visits and ranks #3,126 in the Finance category according to SimilarWeb. In Singapore, it holds a country rank of #3,489.
According to SimilarWeb, DealStreetAsia's traffic is distributed primarily across Southeast Asia, with 34% from Indonesia, 29% from Singapore, and 7% from Vietnam. The remaining traffic is spread across India and Malaysia. This distribution highlights its relevance in key Southeast Asian markets while also reaching a smaller audience in other parts of Asia.
The outlet offers several specialized categories, including a Country-specific page that features news related to various Asian markets, with a particular focus on Southeast Asia. DealStreetAsia also has dedicated subcategories covering sectors such as e-commerce and internet economy, technology, real estate and infrastructure, financial services, and social infrastructure. The site is known for its coverage of funding stories.
For those interested in submitting stories or inquiries, DealStreetAsia can be contacted at editor@dealstreetasia.com.
4.TechCrunch
TechCrunch is a tech news website founded in 2005, based in San Francisco, California. It primarily covers the global tech scene but also features content relevant to Southeast Asian markets, focusing on startups, venture capital, and technology trends. The website records 9.322 million visits per month, ranking #331 in the Computers, Electronics, and Technology category according to SimilarWeb. It holds a global rank of #9,649 and a U.S. rank of #3,094.
Traffic distribution shows that 53% of visitors come from the U.S., with additional traffic from India (6%), the UK (4%), Canada (3%), and Singapore (1.94%). Despite its U.S.-focused audience, TechCrunch includes coverage that reaches international markets, including Asia.
TechCrunch covers various categories such as Startups, Venture Capital, AI, Security, Apps, and Apple. A notable example is the article titled “SleekFlow snaps up $7M to tap the conversational AI opportunity across Asia,” which reports on funding for a startup in the region. TechCrunch is recognized for publishing major funding news and startup announcements.
For those interested in submitting stories or inquiries, TechCrunch accepts news tips at tips@techcrunch.com and event-related questions at events@techcrunch.com. Further details on advertising, sponsorships, or other services can be found on their website.
5. KrASIA
KrASIA is a digital media outlet founded in 2017 that focuses on the most promising technology-driven trends and businesses in the Asia Pacific region. Initially focused on bringing quality news about China's tech scene to a global audience, KrASIA now covers a broader spectrum of news from the tech and startup ecosystems across Asia. With its resources and networks throughout the region, KrASIA is dedicated to reporting on innovation and disruptive business models that challenge the status quo (KrASIA).
The website offers a variety of categories, including Trending, Insights, Features, and Ecosystem. KrASIA is particularly known for covering funding news and industry analysis. For example, recent stories include "Deals in brief: Agrifood startup DiMuto secures Series A funding” and "Battery giant CATL turns conservative to sustain profits amid price war".
KrASIA has a monthly traffic of 135,041 visits, with traffic primarily coming from Indonesia (13%), the United States (11%), Singapore (10%), India (7%), and the Philippines (7%). The site holds a global rank of #392,847, with a Singapore country rank of #18,229, and an industry rank of #4,288 in the Investing category, according to SimilarWeb.
KrASIA also provides additional services such as innovation consulting, startup scouting, and customized innovation events for a variety of partners. Its sister platforms in Beijing and Tokyo further extend its coverage across Asia.
For readers interested in pitching a story to KrASIA, they can reach out via email at hello@kr-asia.com for general inquiries. For media and content partnerships, KrASIA's partnerships team can be contacted at partnerships@kr-asia.com.
If you're ready to get your startup featured in these top media outlets, there are multiple ways to approach it. While manually contacting the editorial teams is the most common method, it can be time-consuming and less effective for beginners in PR.
Alternatively, you can work with a PR agency like Content Collision (C2) that specializes in securing media placements in Southeast Asia, or leverage Newswires to distribute your press releases to a wide range of media outlets. These methods can streamline your efforts and increase your chances of getting noticed by the right audience.
Atikah Amalia
Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a quick call with our team to learn more.
