Who's leading the charge? Top 8 PR agencies in APAC
Explore top PR firms in APAC, each specializing in distinct sectors like tech, health, and consumer markets.
Looking to break into the APAC market? We’ve compiled a list of PR agencies that are long-standing leaders in their fields.
These agencies are chosen for their regional impact, range of services, and innovative PR practices. Each boasts a track record of successful campaigns and high client satisfaction, making them key players in the APAC PR landscape.
We've also included highlighted testimonials found on Clutch and their official websites to provide you with insights into the strengths of each recommendation.
Here is a list of notable PR agencies in the APAC region, including their descriptions, services, and official websites, listed in no particular order.
Content Collision (C2)
If you're aiming to connect with markets in Southeast Asia, especially Indonesia, Content Collision (C2) should be on your radar. This agency shines in bridging Western and Asian business cultures, providing services like media outreach, content creation, and digital PR. They're a favorite among tech startups, FMCGs, venture capitals, and more, known for their knack for integrating local insights with global strategies.
Headquartered in Jakarta, C2 is not just another PR firm. They stand out for their performance-based campaigns where you pay only for results. Their team, rooted in tech journalism, excels in crafting content that resonates within the tech and startup scene. Clients from over 250 tech companies and notable venture capital firms trust C2 for their PR needs, highlighting the firm's capabilities and reach.
Testimonials on Clutch give Content Collision a stellar average rating of 4.8. Clients praise their innovative approach to content and social media strategies, noting,
"Content Collision is recognized for their creativity and innovation, particularly in social media and content strategies. They consistently deliver fresh ideas to engage audiences effectively."
Another client points out the personalized service, saying,
"The team at Content Collision is noted for their proactive approach and personalized service. They tailor their strategies to fit each client's unique goals and needs, fostering a collaborative partnership."
If you're interested in learning more about how they can energize your PR efforts, check out their official website here.
Milk & Honey PR
Milk & Honey PR, with its main office in London and a branch in Singapore, offers a variety of services tailored to modern communication needs. These services include podcast production, ESG Communication, digital and lead communication, and go-to-market strategy. The agency is also a B Corp, meaning it meets rigorous standards of social and environmental performance, accountability, and transparency. You can learn more about B Corp certification here.
In terms of client feedback, Milk & Honey PR holds a strong 4.8 rating on Clutch. Clients note the agency's effective adaptation to project needs and its capability to offer innovative solutions that enhance project outcomes. Moreover, the agency's project management skills are well-regarded, with clients highlighting their timeliness and responsiveness. This combination of creative service delivery and professional management helps ensure client satisfaction throughout the project lifecycle.
For more detailed information on their offerings and client testimonials, visit their official website here.
AJ Marketing
AJ Marketing is primarily an SEO agency that also offers extended services in public relations, including press release distribution. The agency has established media relations across multiple Asian countries, such as Singapore, Korea, Japan, India, Indonesia, Thailand, Vietnam, Malaysia, the Philippines, and Taiwan. This wide reach enables them to serve a diverse array of industries effectively.
According to reviews on Clutch, AJ Marketing boasts a perfect 5.0 rating from 29 clients. Clients have reported a high return on investment from their campaigns, attributing this success to the agency's strategic planning and effective execution. Additionally, AJ Marketing's social media campaigns have been particularly well-received, with clients noting significant improvements in online presence, follower growth, and ROI. These campaigns are praised for their meticulous execution and ability to meet or exceed expectations.
For further details about their services and to read more client testimonials, visit their official website here.
ComCo Southeast Asia
ComCo Southeast Asia, headquartered in Manila, Philippines, is an award-winning agency recognized for its expertise in digital and new media. They focus on creating impactful campaigns for diverse sectors, including corporate, consumer, and CSR initiatives.
The agency’s effectiveness is highlighted by client testimonials. Gregg Yan, former Communications Head at WWF-Philippines, remarks:
“ComCo Southeast Asia has been a longstanding supporter of WWF, providing a wide range of high-quality public relations services with a swift turnaround. Moreover, its officers display the same passion and love for the environment, ensuring that our environmental solutions are disseminated to the proper audiences at the proper time. WWF looks forward to more initiatives with this top PR firm.”
Similarly, David Viray, Brand Manager at AirAsia, praises the agency’s innovative approach:
“Our partners in ComCo are able to come up with fresh ideas from time to time, yet are strategic and aligned with the business and communication objectives of our campaigns. Their ways of working complement our company’s pace in terms of how fast formulation and execution of plans are supposed to be, while maintaining a high level of efficiency.”
For more details on their offerings and client testimonials, visit their official website here.
Burson
Burson operates across the Asia-Pacific region with offices in key markets such as Australia, Greater China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, and Thailand. The agency specializes in public relations, focusing on Corporate & Public Affairs and Media & Influencer Relations. These services include corporate communications, stakeholder engagement, executive visibility, media training, and managing issues or crises, tailored to meet the unique demands of each market.
In APAC, Burson’s approach is guided by its structure of country-level leadership rather than a centralized global figurehead. This allows the firm to ensure its public relations strategies align closely with local market needs while benefiting from the resources and expertise of a global network.
For more information on Burson’s public relations services in the APAC region, visit their official website here.
Edelman
Edelman, headquartered in New York, is a global communications firm known for its large scale and comprehensive services, operating across corporate, crisis, public affairs, and digital marketing spheres in the APAC region. Established in 1952 by Dan Edelman, the company remains an independent, family-run business committed to evolving, promoting, and protecting brands and reputations worldwide.
With over 80 full-time consultants in Indonesia alone, Edelman offers a broad range of specialized services. These include corporate reputation management, crisis and issues management, public affairs and government relations, financial and investor relations, and more. The firm is also active in sectors like brand promotion, digital and creative campaign development, research and planning, content development, and digital amplification.
Edelman is also the creator of the 'Edelman Trust Barometer,' a tool that measures public trust in various institutions worldwide. This firm's capabilities are extensive, covering everything from Business Marketing to Digital Transformation, and Environmental, Social, Governance (ESG) strategies. They serve a variety of sectors, including Aerospace & Defense, Consumer Packaged Goods, Health, Technology, and more, demonstrating their versatile approach to public relations and communications.
While testimonials are not publicly shared, additional information about their services, history, and more can be found on their official website here.
MSL
MSL, part of the Publicis Groupe, is a strategic communications and engagement firm known for its blend of local knowledge and global reach, particularly in the APAC region. With operations in 40 countries, 100 offices, and around 2,000 employees, MSL boasts a substantial footprint that underscores its capabilities in a variety of markets.
The firm operates uniquely compared to other global PR agencies by having CEOs at the country level instead of one global figurehead. This structure allows for deep local insights and strong stakeholder relationships, prioritizing excellence in each market while ensuring integration, sophistication, and innovation globally.
MSL offers a wide range of capabilities and services including brand development, community management, content development and production, crisis and issues management, data analytics, employee engagement, executive visibility, experiential/event marketing, influencer marketing, media relations, media training, public affairs, and social purpose and sustainability initiatives.
For more detailed information about MSL and its services, visit their official website here.
Ruder Finn
As the final recommendation in our list, Ruder Finn stands out with its strategic presence in New York and a significant footprint across Asia, particularly in China. The agency is engaged in sectors like luxury, healthcare, and corporate PR, delivering campaigns tailored to these industries.
The agency extends its reach through global affiliates in APAC, including in Bangkok, Jakarta, Manila, Ho Chi Minh, and key offices in Beijing, Kuala Lumpur, Hong Kong, Mumbai, and Singapore. This network enables Ruder Finn to implement effective communication strategies across various local markets with precision.
Their services encompass a range of strategic communications needs, including corporate communications focusing on reputation building, media and influencer relations, strategic content development for social media and email, integrated marketing tactics, stakeholder engagement, crisis management, and detailed research and analytics.
For those interested in exploring more about Ruder Finn's capabilities or considering their services, detailed information is available on their official website here.
We hope our guide to the top PR agencies in the APAC region has given you valuable insights to help you choose the right partner for your PR needs.
Additionally, for those looking to explore broader PR campaign strategies through various PR distribution services like newswire, we've compiled a list of recommendations that can further enhance your communications strategy. Check out our complete recommendations here.
Ramya Priya
FAQs and recap
Who is the No 1 PR agency in the world?
Determining the "No 1 PR agency in the world" can vary based on different criteria such as revenue, size, global reach, or client satisfaction. Major rankings often look at these factors but can differ year by year. Agencies like Edelman are frequently recognized due to their extensive global operations and comprehensive service offerings. As outlined earlier, Edelman, with its large scale and diverse services across numerous sectors, remains a strong contender for this title globally.
What are the big 4 PR firms?
The "Big 4" PR firms typically refer to the largest and most influential agencies known for their extensive networks and significant impact on the PR industry. These can include Edelman, Weber Shandwick, Burson, and FleishmanHillard.
These firms offer a wide range of services from traditional PR to digital marketing and have a presence in major markets worldwide. From our list, Edelman represents part of this group, showcasing its global reach and in-depth services across multiple industries.
