Topaz Labs introduces Video AI Pro: the enterprise AI video tool
Topaz Labs launches an AI video tool designed for creative teams and large studios.
Topaz Labs, an AI-powered photo and video enhancement technology, has announced the launch of Video AI Pro™. This tool is the first commercially available AI video enhancement solution designed for enterprise creative teams. With three tiered packages, Video AI Pro offers AI capabilities at scale, leveraging multi-GPU rendering for improved performance.
Topaz Labs is a technology company specializing in AI-driven tools that enhance photo and video quality. For marketers, Topaz Labs offers solutions that improve visual content, enabling more engaging and polished media for various campaigns.
Marketers can leverage Video AI Pro to significantly enhance their video content, ensuring higher engagement and better brand representation. For example, AI-driven upscaling can improve the quality of promotional videos, making them suitable for high-resolution displays at trade shows or online platforms.
Patrecia Meliana
The tool's stabilization and denoising capabilities can refine user-generated content for social media campaigns, while the ability to upscale to 24k resolution ensures content is future-proofed for emerging display technologies. Additionally, with the security features of Video AI Pro, marketing teams can ensure that sensitive content remains confidential throughout the editing process.
According to Topaz Labs, Video AI Pro maximizes throughput on multi-GPU systems from AMD, Apple, Intel, and Nvidia, achieving speeds two to ten times faster than traditional methods. This tool addresses the growing demand for enterprise-ready AI solutions, combining enhancement capabilities without sacrificing speed.
Video AI Pro enhances video quality using offline AI models, ensuring media security by processing content locally. Edited content is never used for AI model training and remains within the organization's servers. The platform can be deployed as an on-premises render farm or within an AWS Outpost, providing a blend of security and accessibility. Users can render files in parallel, expedite exports, and split files across multiple GPUs for faster processing.
Creative studios benefit from Video AI Pro's capabilities, with the license to use its output in movie theaters, premium streaming services, and broadcast television while retaining full ownership of processed media. “Since our first AI model in 2018, Topaz Labs championed the belief that AI should enhance, not replace, creatives’ existing work. With Video AI Pro, large post-production teams can upscale and refine feature-length films more quickly and effectively than ever before.” Topaz Labs CEO Eric Yang emphasizes.
Video AI Pro is available in three annual licensing packages. The entry-level package for individuals costs US$1,099. For teams of five to ten users, Video AI Pro Teams starts at US$4,999, including administrative controls. Larger teams can opt for Video AI Pro Enterprise, which offers custom models and workflows with pricing based on engagement. All packages include priority support from the Topaz Labs team.
Topaz Labs faces competition from several companies in the AI video enhancement space, each offering unique AI capabilities. Adobe's Creative Cloud suite includes advanced AI features for video editing and enhancement, such as automatic scene editing and object tracking via Adobe Premiere Pro or After Effects.
Blackmagic Design's DaVinci Resolve leverages AI for tasks like facial recognition, object removal, and color matching. DaVinci Resolve's AI-powered features, such as Magic Mask, Scene Cut Detection, and Super Scale, make it a strong competitor in the video enhancement market​.
CyberLink’s PowerDirector also provides video editing solutions that cater to similar enhancement needs. PowerDirector's AI capabilities allow users to improve video quality by denoising, stabilizing footage, and performing frame interpolation for smoother video motion.
Each of these companies brings different strengths to the table, making the video enhancement market a dynamic and competitive space.
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