Unbounce and Insightly merge to enhance sales and marketing alignment
The collaboration aims to bridge marketing and sales with advanced AI integration and comprehensive CRM data.
Unbounce, a company known for its landing page creation and optimization software, has teamed up with Insightly, a provider of customer relationship management (CRM), marketing automation, and customer success software. The merger between Unbounce and Insightly is set to enhance both companies' offerings by integrating Unbounce's landing page optimization with Insightly's CRM capabilities.
Unbounce helps marketers create and optimize landing pages, enabling them to run more effective marketing campaigns. Its tools are designed to improve conversion rates by making it easier to test different page designs and content.
Insightly provides an all-in-one solution for managing customer relationships, automating marketing tasks, and ensuring customer success. It integrates various functions into a single platform, allowing businesses to streamline their operations and improve their customer interactions.
There won't be a completely new platform; instead, users will see improvements and new functionalities within the existing Unbounce and Insightly platforms. The combined entity will operate as a fully distributed workforce, continuing to serve customers across Europe and North America.
Patrecia Meliana
Moreover, the infusion of AI expertise from Unbounce will enhance the Insightly platform, accelerating the application of AI and machine learning. This technological advancement will empower salespeople and sales leaders by providing them with more intelligent tools to manage customer relationships and marketing campaigns, ultimately improving SEO performance through more precise targeting and personalization.
Steve Oriola, CEO of Unbounce, said, "Our customers are our biggest stakeholders in this decision. Real innovation means delivering deeper value to customers, and the combined forces of these two companies will increase the quality of both product offerings and of the future combined product portfolio."
The merger between Unbounce and Insightly is significant for the SEO community. The integration of first-party CRM data will allow marketers to gain more comprehensive metrics, including revenue and lifetime value data. These metrics are crucial for developing effective SEO strategies, as they provide insights into customer behavior and the return on investment of marketing efforts.
Unbounce operates in a competitive landscape alongside notable companies like HubSpot, Salesforce, and Marketo. These competitors offer similar tools for marketing automation, CRM, and customer success, making the market challenging. HubSpot leverages AI for predictive lead scoring, suggesting SEO topics, and creating complex workflows with ease.
Salesforce’s Pardot uses AI for advanced lead scoring, predictive analytics, and personalized customer experiences through its Einstein AI. Marketo focuses on email automation and lead management, employing AI for predictive content selection and advanced analytics to optimize campaign performance. Despite the competition, Unbounce's specialized focus on landing page optimization sets it apart by enhancing marketers' conversion rates through targeted tools and features.
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