VistaPrint and impact.com join forces to scale influencer partnerships with small businesses
VistaPrint partners with impact.com to simplify influencer relationships and scale partnerships with small business owners and consumers.
VistaPrint, known for offering custom marketing products like business cards, signage, and promotional items to small businesses, has partnered with impact.com to launch a new creator platform. This platform is designed to simplify and enhance influencer partnerships. Before this collaboration, managing influencer campaigns required manual tasks like creating individual briefs and handling multiple payment methods.
Now, with impact.com’s integrated solution, VistaPrint can easily find influencers, manage campaigns in one place, and offer flexible payment options. This streamlined approach allows VistaPrint to efficiently build relationships with creators and tap into new audiences through trusted recommendations.
impact.com, known as a partnership management platform, will power the technology behind VistaPrint’s creator program. This platform enables seamless communication between brands and creators, simplifies campaign management, and provides insightful performance metrics. With more than 20 years of experience in supporting small business marketing needs, VistaPrint aims to leverage this partnership to extend its reach and deepen connections with its target audience.
Patrecia Meliana
The impact.com/creator platform offers an all-in-one solution for finding influencers, managing campaigns, and tracking performance. The platform allows brands to filter creators by various criteria such as location, follower size, and platform type, while offering streamlined payments and performance-based incentives.
This integration allows both creators and brands to collaborate more efficiently, leading to stronger, data-driven campaigns that resonate with consumers who look to influencers for trusted recommendations.
Alternative platforms to the impact.com/creator platform
1. AspireIQ
Known for its focus on community building, AspireIQ offers an influencer marketing platform that allows brands to find creators, manage campaigns, and measure ROI. It provides tools for relationship management, including direct communication channels between brands and influencers, as well as performance tracking that focuses on long-term collaborations.
AspireIQ’s strength lies in its ability to help brands build a community around their products, making it an excellent alternative for companies seeking to foster deeper connections with their creators and audience.
2. GRIN
GRIN is another popular influencer marketing platform that offers end-to-end solutions for managing creator partnerships. It focuses on e-commerce brands, helping them track the entire lifecycle of influencer campaigns, from outreach to payment. With integrations into major e-commerce platforms like Shopify, GRIN makes it easy for brands to send products to influencers, track performance, and scale partnerships.
GRIN’s automation tools, along with its analytics capabilities, provide a competitive alternative to impact.com’s creator platform.
3. Traackr
Traackr is a global influencer management platform that offers advanced tools for discovering influencers, managing relationships, and optimizing campaigns. Its unique selling point is the focus on influencer compliance and brand safety, ensuring that partnerships align with brand values.
Traackr provides real-time data on influencer performance, reach, and ROI, which helps brands make informed decisions. For businesses that prioritize data security and compliance in their influencer programs, Traackr is a strong alternative to impact.com’s solution.
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