Your weekly Grip: The hottest news in AI, content, and strategy
Catch up on the latest in AI, martech, and viral campaigns—all in one smart, snappy weekly recap.
👋 Hey, remember us?
It’s been a minute—but we’re back in your inbox with a fresh brew of all things content, tech, and strategy. From AI tools that write, talk, and translate to marketers breaking stereotypes and turning mascots into memes, it’s been that kind of week.
Buckle up—this week’s newsletter has everything from big-time funding rounds to smart SEO tips you actually haven’t heard a million times.
👇 Scroll on to get your fix.
🧠 AI, actually
Braze x OfferFit: Personalization level unlocked
Braze just acquired OfferFit to supercharge its AI-powered personalization engine. The goal? Smarter customer journeys that actually convert.
→ See how Braze plans to use OfferFit
Celi Anindia
Linguana banks US$8.5M to help YouTubers go global
This AI tool helps creators auto-localize their videos, making multilingual content a breeze. Bonjour, worldwide audience.
→ Explore how Linguana is helping creators expand globally
Celi Anindia
CallRail’s AI assistant doesn’t sleep on leads
CallRail’s new Voice Assist answers calls after hours so you never miss another hot lead again.
→ Get the details on Voice Assist’s lead-saving powers
Celi Anindia
Sturdy.ai nabs US$6M to stop churn before it happens
Customer retention just got an AI upgrade, thanks to this startup’s proactive churn intelligence.
→ Learn how Sturdy is tackling churn with AI
Celi Anindia
Contxtful raises US$1.9M for attention-based ads
No cookies? No problem. Contxtful’s betting big on real attention metrics.
→ Find out how Contxtful plans to reshape ad measurement
Celi Anindia
💼 Martech moves
WPP buys InfoSum for US$63M to power its AI data strategy
Privacy-first data collaboration just got a lot sexier for marketers—especially with WPP in the mix.
→ See why WPP’s InfoSum deal matters
Celi Anindia
ServiceNow grabs Logik.ai to upgrade CRM game
This CPQ acquisition gives ServiceNow’s CRM offering a serious brain boost.
→ Dig into what Logik.ai brings to the table
Celi Anindia
📣 Strategy & storytelling
Duolingo’s owl is now a meme machine
From silent guilt trips to viral skits, Duo’s TikTok strategy is all play and all payoff.
→ Unpack Duolingo’s viral content playbook
Patrecia Meliana
Marketing to women in 2025? here’s what not to do
Forget clichés. This guide breaks down how brands can actually connect with women.
→ Avoid these marketing mistakes with women
Patrecia Meliana
Press releases that actually work
Cut the fluff. These tips help you write PR that grabs attention (and headlines).
→ Master the press release with these writing tips
Atikah Amalia
How top brands are thriving with Gen Z
What do Crocs, and Glossier have in common? They’ve all cracked the Gen Z code.
→ See what’s working for brands winning over Gen Z
Patrecia Meliana
🌍 Global spotlight
Dentsu & Kompas launch AI app for survivors
A new app offers discreet help for survivors of assault—powered by AI, backed by purpose.
→ Explore the mission behind MANTRA of Hope
Atikah Amalia
🔍 SEO & search trends
Google’s AI image search is changing the game
Google's "AI Mode" can understand images now. If your SEO strategy doesn’t account for visuals, it’s time to level up.
→ Learn how to optimize for Google’s new image search
Atikah Amalia
🇺🇸 Bonus: TikTok’s big trouble in the US
TikTok’s future in the US is on the line—again. New legislation could lead to a forced sale (or a full ban).
→ Catch up on TikTok’s latest legal drama
Patrecia Meliana
💌 Stay smart. stay ahead.
Want more insights like these? ContentGrip covers the future of content, AI, and marketing—so you don’t have to chase trends.
