18 essential marketing tools recommended by Morning Brew's Alex Lieberman
Morning Brew cofounder Alex Lieberman shares his go-to marketing tools across 18 categories, revealing the tech stack behind his media success.
Morning Brew co-founder Alex Lieberman recently shared his most recommended marketing tools and services on LinkedIn. As a serial entrepreneur who built Morning Brew into a newsletter empire with over 4 million subscribers before its acquisition by Business Insider (reportedly for around US$75 million in 2020), Lieberman's toolkit recommendations carry significant weight in the marketing world.
Beyond Morning Brew, Lieberman now focuses on storyarb, a content marketing solution helping businesses leverage storytelling for growth. The platform employs copywriters who craft engaging content for brands looking to build authentic connections with their audiences.
The modern marketing stack: A category-by-category breakdown
Lieberman's curated list spans 18 categories of marketing tools, offering a comprehensive technology stack for today's digital marketers. His choices reflect current industry trends, where 75% of companies report using at least one marketing automation platform[1] and organizations allocate approximately 19.9% of their marketing budgets to martech solutions[2].
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Content marketing and creation
For content marketing, Lieberman recommends storyarb, his own platform. For content creation, he suggests Distro alongside Anthropic's Claude AI assistant. This combination reflects the growing integration of AI in content production, with 61.4% of marketers now using AI in some form and 98% planning further adoption[3].
Offshore hiring needs are addressed through GrowthPair, an agency that helps connect companies with global talent.
Email and marketing automation
Lieberman's email platform of choice is beehiiv, which was founded by former Morning Brew employees and has gained popularity among newsletter creators for its publisher-friendly features and analytics capabilities.
For marketing automation, he recommends the industry standard HubSpot, which offers comprehensive CRM, sales, and marketing capabilities.
Design and web presence
For design, Lieberman recommends both Figma and Canva, catering to different skill levels and needs. Webflow is his website builder of choice, while Unbounce handles conversion rate optimization (CRO) needs.
Social media, podcasting, and multimedia
Social media management is handled through Typefully and Hootsuite, with the former specializing in Twitter/X and the latter offering broader platform support.
For podcasting, Riverside.fm makes the cut. Video needs are addressed with Wistia.
Analytics, SEO, and data visualization
For marketing attribution, Lieberman recommends Northbeam, a marketing mix modeling (MMM) platform that helps businesses understand which channels drive the most value.
SEO efforts are supported by Ahrefs, while Tableau handles data visualization needs—essential tools as companies increasingly rely on data-driven marketing strategies.
Project management, PR, and automation
Rounding out the stack are Notion for project management, ROSTRA for PR, and Gumloop for automation needs.
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Influencer marketing
Interestingly, rather than recommending specific influencer marketing platforms, Lieberman names four specific influencers he values: Kieran Flanagan, Preston Rutherford, Andy Pearson, and Lulu Cheng Meservey.
Why this matters for marketers
Lieberman's curated list offers a window into how successful media entrepreneurs approach their marketing technology stack. While comprehensive, the list notably focuses on specialized tools rather than all-in-one solutions, suggesting that modern marketing teams are increasingly building custom stacks with best-in-class tools for specific functions.
The list also highlights the increasingly central role of AI-powered tools in content creation, data analysis, and automation—reflecting the broader industry shift toward AI integration across the marketing workflow.
By sharing these recommendations publicly, Lieberman not only provides valuable insights for fellow marketers but also demonstrates an effective content marketing strategy himself—creating high-value, shareable content that positions him as a thought leader while driving interest in his ventures like storyarb.
Sources
- EmailMonday (Marketing Automation Statistics) EmailMonday. (n.d.). Marketing automation statistics overview. https://www.emailmonday.com/marketing-automation-statistics-overview/
- CMO Survey (Marketing Tech Spend) The CMO Survey. (2024, February). Marketers spend on new technologies while battling usage and impact challenges. https://cmosurvey.org/marketers-spend-on-new-technologies-while-battling-usage-and-impact-challenges/
- Influencer Marketing Hub (AI Marketing Report) Influencer Marketing Hub. (2023). Artificial intelligence benchmark report 2023. https://influencermarketinghub.com/ebooks/Artificial_Intelligence_Benchmark_Report_2023.pdf
