Martech

Estée Lauder teams up with OpenAI to enhance consumer insights and product innovation

Estée Lauder is working with OpenAI to bring AI-driven insights to its beauty brands, improving everything from product development to marketing.

Guides

Good PR, marketing & AI implementation examples you can take inspiration from

This article features a collection of real-world PR, marketing, and AI case studies. Learn from proven examples to boost your campaigns and drive results.

Content Marketing

Content writing 101: how to start a career as a content writer

Want to start a career in content writing? This guide covers everything from essential skills to tips for beginners on how to be a successful content writer.

Public Relations

Tips for planning a press conference with limited time: An example

Tap Insure’s partnership announcement with MOFI shows how you can execute a press conference in under a week, still generating impressive media coverage.

Public Relations

What is a PR agency and when do you need one?

Learn the signs it’s time for a PR agency: from crisis management to brand positioning, we break down how they help businesses.

Spotlight

Insights from Rini Hapsoro: SIRCLO’s approach to effective agency partnerships

Discover Rini Hapsoro’s insights on building impactful agency relationships to support SIRCLO’s e-commerce strategy.

Martech

NytroSEO introduces AI-powered search intent optimization for improved Google Rankings

NytroSEO’s new AI-powered tool improves search relevance by aligning meta tags with real-time user search intent.

Public Relations

5 social listening tools for early PR crisis detection

A single viral complaint can snowball into a PR crisis. These 5 social listening tools help monitor conversations and protect your reputation.

Martech

30 recommended press release distribution sites and services in 2024

Save time finding the right newswire and press release distribution services. Our guide details 30 options with various offerings and costs for PR teams.

Content Marketing

How AI’s impact on education and learning experiences can also be valuable for marketers

Discover how AI's impact on education, from personalization to automation, can inspire marketers to create smarter, more engaging strategies.

Public Relations

Why journalists aren't picking your PR story—and how to change that

Oh no. It’s been days, and no one’s picking your PR story. Don’t worry—here’s how to fix it and get the coverage you need.

Martech

The backlash against Coca-Cola’s AI-generated Christmas ad: what went wrong?

Coca-Cola’s AI-generated reboot of its iconic holiday ad drew mixed reviews, with many criticizing its lack of emotion and authenticity.

Content Marketing

Why podcasts are now a key medium for influence: insights for marketers

What can a political campaign teach you about building trust and influence? A lot. Let’s explore how marketers can take advantage of podcasts.

Public Relations

Make headlines without the cost: 5 free PR distribution services

News doesn’t wait, and neither should you. These free PR platforms make it easy to get your company’s story published for free.

Content Marketing

Key trends in digital lending every marketer needs to know

Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.

Martech

Indosat and GoTo launches Sahabat AI: driving Indonesia’s golden 2045 vision

Sahabat-AI focuses on creating AI tools in Bahasa Indonesia to support education, businesses, and government services.

Public Relations

How to get the most out of free press release distribution services

It’s free, but what’s better? You can make the most of it. Learn how to optimize free PR distribution services with our guide and tips.

Public Relations

PR crisis checklist: what to do in the first 24 hours

Bad days can strike fast. Use this 24-hour checklist to handle a PR crisis effectively, from assessment to team communication.

Public Relations

How tech is helping PR pros achieve better results

Discover the tech helping PR teams write, pitch, and track media coverage more effectively.

News

Meta sued in Japan over fake celebrity-endorsed investment ads

Victims in japan file lawsuits against meta for failing to block fraudulent investment ads using fake celebrity endorsements.

News

Adweek’s top 10 fastest growing agencies you need to know

Despite market pressures, these 10 agencies have shown remarkable resilience and growth, making it to the top of Adweek’s 2024 list.

Content Marketing

K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign

The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.

Public Relations

Choosing between free and paid press release services: what you need to know

We all love freebies, but as great as it feels to go the no-cost route, there’s always a trade-off.

Content Marketing

Think PR is just for publicity? it’s the key to better SEO, too

Find out why PR might be the missing piece in your SEO strategy—and how to track its impact.

Guides

How to get indexed by ChatGPT search

Want your content to be seen on ChatGPT search? Here’s how to get indexed and stay ahead on this fast-growing AI platform.