Content Marketing Building a premium brand: lessons from FIJI Water’s winning formula Discover how FIJI Water combines premium branding, influencer marketing, and sustainability to remain a symbol of purity and luxury. Insights from Wai Mei Lee, Vice President of International at FIJI Water.
Martech Meta deletes AI-generated accounts amid consumer backlash Meta faces criticism over AI-generated accounts, raising ethical concerns. Despite consumer backlash, AI influencers hold promising opportunities for marketers on social media platforms.
Content Marketing You’re wasting time on TikTok without speeds of culture Trends aren’t chaos. Speeds of culture shows how to track, analyze, and use them to stay ahead of your audience’s expectations.
Content Marketing How to keep Gen Z coming back to your brand Life stages change everything for Gen Z—from what they buy to who they trust.
Martech Unlock marketing success with 60 awesome ChatGPT prompts and proven tips Find 60 actionable prompts for content creation, social media, branding, and more, while balancing AI with human creativity. And explore tips and best practices to up your marketing game.
News Google Search Console’s 24-hour view now lets you export hourly data Google Search Console’s 24-hour view update now includes an export button for hourly performance data.
Content Marketing FC Barcelona's first influencer campaign in Southeast Asia FC Barcelona launches a social campaign across Indonesia, Vietnam, and Thailand, blending challenges and fan interactions by leveraging influencers and digital platforms.
Content Marketing Sustainability is not the only expectation Gen Z has for brands, here’s what matters Gen Z has new demands for brands—can yours keep up?
Technology The rise of Kwai and Bigo Live: TikTok alternatives to watch in 2025 With TikTok's ban looming, marketers and users are exploring alternatives like Kwai and Bigo Live to fill the gap. Could these rising platforms leverage technology, demographics, and strategy to dethrone TikTok?
Martech AI and loyalty: the future of personalized marketing Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.
Martech Want a head start in 2025? check Google’s year in search 2024 first Not every trend is worth chasing, but Google’s Year in Search 2024 helps marketers decide what’s worth testing in 2025.
Martech B2B marketing trends for 2025: social media, AI, and content focus A new survey by The Harris Poll reveals how B2B marketers are shifting to social media, AI tools, video, and podcasts in 2025 as younger decision-makers are driving major changes in B2B marketing strategies.
Content Marketing From AI to brand building: essential B2B marketing tips for 2025 Discover the key B2B marketing trends set to dominate in 2025, from AI to better brand building.
Martech The role of AI in marketing: industry expert predictions and insights for 2025 Industry experts predict a future where AI and human insight work hand-in-hand to boost marketing.
Martech Email marketing best practices: personalization over pummeling Marketers face a critical challenge: keeping customers engaged without overloading their inboxes with irrelevant emails. Learn tips, tools and best practices to ensure successful email marketing campaigns.
Martech Grammarly welcomes Coda and new CEO: advancing AI tools for work Grammarly's acquisition of Coda combines their strengths to offer practical AI tools for businesses. Shishir Mehrotra joins Grammarly as CEO, bringing fresh leadership to a growing AI platform.
Martech Marketing at the crossroads: 5 trends shaping tech communications in 2025 Explore how tech marketers can adapt to trends like AI innovation, 5G, and regulatory shifts to build trust and drive growth in 2025.
Martech Eliminate Martech redundancies by streamlining your technology stack Streamline your marketing stack with practical steps and modern SalesTech tools.
Martech The rise in AI search: insights from BrightEdge’s latest report BrightEdge's new report highlights the rise of AI-powered search engines and their implications for the search landscape.
Martech TikTok’s potential US ban: what it means for marketers and social media users TikTok faces a looming ban in the US by January 2025, raising questions about national security and free speech.
Martech Meta’s global campaign to combat holiday shopping scams: key insights and tools Meta launches a global campaign to protect users from online scams during the holiday shopping season, introducing tools and partnerships to enhance safety.
Martech Max launches with immersive cultural campaigns across Southeast Asia and beyond Max’s latest campaign captures local hearts through cultural celebrations, iconic projections, and immersive activations across seven key markets.
Case Studies 5 PR disasters that went wrong, but taught us the right lessons These top 5 PR disasters may have gone wrong, but they left us with plenty of takeaways to improve our strategies.
Martech Lightricks partners with Shutterstock to advance generative video AI using HD and 4K data Lightricks and Shutterstock join forces to enable open-source AI video advancements using licensed, high-quality video assets.
