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BBC turns 2 shows' credits into Blue Planet III ocean stunts

BBC turns 2 shows' credits into Blue Planet III ocean stunts

BBC Creative brings an octopus and dolphin into two shows' credits ahead of Blue Planet III, using familiar TV endings as a marketing device.

LEGO Friends turns musical café life-size and reveals 3 sets

LEGO Friends turns musical café life-size and reveals 3 sets

A three-day London experience links LEGO Friends' live-action musical, hands-on play and three building sets due in January 2027.

Jack in the Box turns Avengers: Doomsday into an 8-magnet hunt

Jack in the Box turns Avengers: Doomsday into an 8-magnet hunt

Jack in the Box pairs an Avengers-themed dipping box with eight connected magnets, giving film fans a reason to complete the set.

Prada puts Sadie Sink and Maya Hawke in a hand-drawn holiday film

Prada puts Sadie Sink and Maya Hawke in a hand-drawn holiday film

Prada's 2026 holiday film pairs Sadie Sink, Maya Hawke and other actors with hand-drawn animals in a storybook world.

Smirnoff pairs Avengers: Doomsday with 1,800 tickets and a secret party

Smirnoff pairs Avengers: Doomsday with 1,800 tickets and a secret party

Karan Soni-led ads, 1,800 ticket prizes and a clue-led event reveal give Smirnoff several ways to join Marvel's film countdown.

Tiffany & Co. makes Amanda Seyfried's holiday film a family keepsake

Tiffany & Co. makes Amanda Seyfried's holiday film a family keepsake

Tiffany's holiday film follows a Bird on a Rock-inspired ornament across generations, using nostalgia to give its blue box a lasting role.

Shopee brings no na into its 11.11 sale with a music-led film

Shopee brings no na into its 11.11 sale with a music-led film

Shopee's Indonesia sale film puts no na, local cultural references and shopping with friends alongside its 11.11 promotions.

7-Eleven makes its Korean menu a 7-episode Instagram K-drama

7-Eleven makes its Korean menu a 7-episode Instagram K-drama

Seven 60-second episodes weave convenience-store romance into a food campaign, with item-specific deals running alongside the story.

Warner Bros. turns The Cat in the Hat into an Amazon mini-game

Warner Bros. turns The Cat in the Hat into an Amazon mini-game

Warner Bros. and Amazon Ads pair a tilt-controlled game with Bill Hader's Alexa voice experiences ahead of The Cat in the Hat.

TikTok Must Eat turns food creators into a local search engine

TikTok Must Eat turns food creators into a local search engine

TikTok's Must Eat guide organizes food creators' restaurant recommendations into local search, with OpenTable bookings at select U.S. venues.

Cheryl revives her milk meme for Deliveroo in 75 UK cities

Cheryl revives her milk meme for Deliveroo in 75 UK cities

Deliveroo and Tesco revive Cheryl's milk-run confession in a campaign spanning 75 UK towns and cities, with a limited signed-merch giveaway.

Bluefish adds paid ad briefs as AI brand leaders differ in 35% of topics

Bluefish's new Paid Media Briefs connect AI visibility on Google and ChatGPT to advertising guidance, but campaign impact remains to be tested.

Liquid I.V. hires former Poppi CMO to elevate communications

Public Relations

Liquid I.V. hires former Poppi CMO to elevate communications

Jenny Danzi's CMO appointment adds communications to a culture-led marketing brief, putting the role of PR in brand planning under scrutiny.

People Inc cuts 195 jobs as publishing strategy shifts

Public Relations

People Inc cuts 195 jobs as publishing strategy shifts

The publisher's latest cuts concentrate on legacy formats, raising questions about how earned media teams should adapt to social-first distribution.

Criteo finds 22-day Singles' Day journeys as AI ads spread

Criteo finds 22-day Singles' Day journeys as AI ads spread

Q4 conversion rose despite flat traffic in Southeast Asia. Criteo's data puts the emphasis on early discovery and measurable acquisition.

What does success look like in AI search? New KPIs marketers need

What does success look like in AI search? New KPIs marketers need

Why rankings no longer define visibility and what marketers should measure instead

Snoopy brings nearly 10,000 books to a Singapore mall

Snoopy brings nearly 10,000 books to a Singapore mall

NLB's Snoopy pop-up at Plaza Singapura uses Peanuts-themed spaces and nearly 10,000 titles to bring reading into an everyday destination.

Maxis brings AI greetings to five Deepavali packet designs

Maxis brings AI greetings to five Deepavali packet designs

Maxis combines Loka Made's Deepavali packet illustrations with app-generated greetings, extending an AI format used in earlier festivals.

Alphabet ads grow 11% to $82B as YouTube misses estimates

Alphabet ads grow 11% to $82B as YouTube misses estimates

Alphabet's $82B Google ad quarter shows Search growing faster than YouTube. The earnings miss is not proof of weaker advertiser returns.

Victoria's Secret PINK turns nine beauty brands into a mini collection

Victoria's Secret PINK turns nine beauty brands into a mini collection

PINK's new Mini Bar reworks 16 beauty products from nine brands with polka dots, charms and limited-edition packaging.

Contiki puts five Costa Rica episodes behind its Gen Z travel reset

Contiki puts five Costa Rica episodes behind its Gen Z travel reset

Five vertical episodes and a redesigned trip website connect Contiki's Gen Z repositioning to a real Costa Rica itinerary.

Clorox uses AI to keep campaigns improving after launch

Clorox uses AI to keep campaigns improving after launch

Clorox says AI-assisted signals helped its PURE team revise live creative without a reshoot, while Pine-Sol and Brita test continuous learning.

Pop-Tarts and Liquid Death put orange soda in a toaster pastry

Pop-Tarts and Liquid Death put orange soda in a toaster pastry

Pop-Tarts turns Liquid Death's orange sparkling water into a limited-edition pastry, with a noisy alarm clock giveaway and a November US launch.

Duolingo brings free apples to Apple's iPhone Duo launch

Duolingo brings free apples to Apple's iPhone Duo launch

Duolingo's New York apple giveaway extended its iPhone Duo joke into a street stunt, with lesson reminders and QR-coded fruit.

PATRÓN turns Día de Muertos poetry into a 75-minute comedy show

PATRÓN turns Día de Muertos poetry into a 75-minute comedy show

PATRÓN's La Última Risa adapts calaveritas literarias into a New York comedy show, with Sofía Niño de Rivera leading the lineup.