Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Media What is crowd culture? How do brands keep up with changing consumer attitudes and group beliefs and reach their target audience? It starts with understanding what crowd culture is.
Reports Consumer purchase intent found to be higher for socially conscious brands If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
Martech What's predictive analytics in marketing going to be like in 2023? It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
News Teens will fuel massive growth in the video game industry over the next five years Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.
Content Marketing 3 unique ways brands use Twitch Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.
Content Marketing Here's how YouTube's algorithm and privacy policy affect marketers Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.
Guides Everything you need to know about the Creative Commons licenses Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.
Content Marketing Demystifying stock media, royalty-free media and Creative Commons (guide) A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.
Reports Brands Gen Zs love and hate in 2022 According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
Twitch changes its revenue strategy - how will this affect marketers? Twitch recently announced a few changes that give big-name streamers mixed thoughts about using the platform. Will this backfire?
Here’s how to optimize your Gen Z marketing strategy Gen Z can be quite a discerning bunch, so here are some tips to effectively tweak your marketing strategy to capture this lucrative market.
What's with Gen Z and social media? Gen Z, the digital generation, is growing to be the most prominent voice on social media, so how can marketers reach them?
Case Studies Gen Z: obsessed with brand authenticity and activism Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.
Case Studies A tech history of Gen Z: the digital generation Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.
Content Marketing Here's why you shouldn't ignore the millennial market. Really. Millennials have quickly become the most integral demographic group in the US and Asia, and it is about time marketers gave them more attention.
News Internet companies complain about Apple’s privacy update – here’s what you need to know The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.
Where do the millennials hang out online? If you're looking to improve your marketing to the lucrative millennial market, you've gotta know where to find them first. Hint: It's not in the metaverse. Yet.
Content Marketing Understanding the millennial mind: insights for marketers Who exactly are millennials, and what drives them? We take a look at the millennial's psyche to inform your marketing efforts.
Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Martech 4 martech best practices in 2022 Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.
