News WPP Enterprise Solutions signs multi-year AWS deal to scale agentic AI WPP Enterprise Solutions and AWS outline Marketplace-ready tools for agentic CX, commerce, and content operations, with governance and measurement in focus.
News WPP Media forecasts 7.4% Australia ad growth as AI reshapes spend WPP Media forecasts $21.6B Australia ad spend in 2026, led by retail media and search. TV and audio decline as VOD share rises.
News Databricks rolls out CustomerLake, an agentic CDP built on its lakehouse Databricks CustomerLake targets always-on personalization by unifying data, identity, and activation in its lakehouse, now in Private Preview.
News AI adoption tightens entry-level hiring in Australia’s ad tech sector The review suggests AI skills are now baseline, while strategic thinking and commercial judgement drive hiring decisions, shaping how agencies and ad tech firms build teams across NSW and beyond.
News Pinterest rolls out limited-access AI shopping app Ask Pinterest Ask Pinterest explores chat-style shopping, while MCP and Performance+ aim to streamline how advertisers analyze and optimize Pinterest campaigns.
News Inside Meta’s ads MCP server and what it could automate for media buyers Meta’s MCP server example hints at outside AI agents connecting to ad workflows, raising questions on oversight, permissions, and execution speed.
News Opal’s Gem adds an AI copilot for brand-aligned marketing planning Opal’s new copilot focuses on using brand context and historical campaign data to reduce manual alignment work, from recurring workflow setup to faster performance interpretation.
Reports AI disclosure labels show no downside in ad metrics, MediaScience study finds MediaScience tested four AI disclosure formats in video ads. Results show stable recall and recognition, with text labels improving AI awareness.
News Big Tech ad MCP servers point to more agent-driven media buying MCP servers give AI agents a standard way to query ad performance data. Here’s what read-only access implies for reporting and governance.
News Gartner survey: CMOs shift more media spend to conversion and awareness Gartner’s 2026 CMO Spend Survey shows 62.6% of media spend going to awareness and conversion, while loyalty spend falls below 15%.
News Netflix sets AI guardrails for content production partners Netflix issued GenAI guidance for production partners, focusing on copyright risk, data handling limits, and consent for talent and union-covered work.
News Hasbro forms Sixth Wall AI studio to license character behavior and voices Sixth Wall introduces “behavioral licensing” for how characters speak and act in AI experiences, plus an ElevenLabs marketplace
News Indosat puts AI at the center of SheHacks 2026 for 27,000 women-led MSMEs Indosat is redesigning SheHacks around applied AI, targeting 27,000 women-led MSMEs with hybrid training and offline workshops in 10 cities.
News DoorDash expands ads with LiveRamp clean room measurement and Spotlight units DoorDash adds Spotlight homepage ads and LiveRamp clean room measurement, plus Symbiosys offsite activation to improve incrementality and reach.
News Meta’s AI agent for WhatsApp Business is now available globally Meta rolls out its Business Agent worldwide in WhatsApp and Instagram DMs, adding chat-based support, lead qualification, and plans for subscription and token pricing.
News WPP debuts Hex studio to build AI-ready creative production talent WPP created Hex inside WPP Production with ~50 creative technologists to deliver AI-enabled production, R&D, and client training.
News Google brings AI “Try on” virtual try-on to Singapore shopping results The rollout adds a new evaluation step inside Google’s shopping surfaces, increasing the importance of clean product listings and testing how pre-click visualization affects click-through and conversion patterns.
News Zendesk names Tifenn Dano Kwan CMO to scale AI service demand Zendesk’s CMO hire signals a tighter link between AI product momentum and pipeline execution, with messaging, voice, and email agents becoming the core narrative for customer service growth.
News This is fine artist KC Green reaches agreement with AI startup Artisan The settlement and ad takedowns show how quickly meme-based creative can become a legal and brand risk, especially for AI startups buying visible out-of-home inventory.
News OpenAI job posting points to expanded enterprise ads marketing push A senior enterprise ads marketing role signals OpenAI is formalizing go-to-market motions for advertisers and agencies
News Google adds Universal Cart checkout and new AI Mode ad formats Google is tightening the loop between discovery, ads, and checkout across Search, YouTube, and Gemini, raising new questions about measurement, attribution, and control of product narratives.
News OpenAI expands ChatGPT ads tools in Australia with self-serve and CPC bidding With partner buying, self-serve setup, and privacy-oriented measurement, ChatGPT ads in Australia move from limited testing toward repeatable campaign execution and optimization.
