Content Marketing

Why Gen Z can’t stop listening to Stephanie Soo’s true crime podcast

Stephanie Soo’s genre-bending storytelling has cracked the code for Gen Z engagement

Reports

Americans are spending big to “AI-proof” their careers

New data reveals how AI is fueling job switches, retraining investments, and workplace tension

martech

Can AI pay for the news it uses? Publishers are testing 3 models

AI tools like ChatGPT are eating publisher traffic. Here's how the industry is fighting to get paid

Spotlight

Fiction writer turned AI strategist: "You should never completely outsource your brain to AI"

Sally Slater's systematic AI workflows help law firms and consultancies scale expertise without losing human judgment.

Content Marketing

Rising TikTok beauty creators

These creators may have fewer than 4M followers, but they’re commanding serious influence and sparking industry change

Content Marketing

Spotify's 'Fan Life' ads celebrate music fandom’s wildest rituals

Spotify’s new global campaign taps into fan rituals, from Pitbull cosplay to Rezz goggles.

Reports

Gen Z audio marketing playbook according to SiriusXM Media

SiriusXM Media unveils its Gen Z strategy across audio platforms, from SoundCloud to Pandora

news

ChapStick hires Croud and Born Social to win over Gen Z

ChapStick taps two agencies to reintroduce itself to younger audiences through full-service social strategy

Reports

APAC shoppers are going value-first according to YouGov's report

YouGov’s latest APAC grocery report reveals rising shopper sensitivity to price, promos, and digital deals

news

Bumble pivots from swipes to love stories in global campaign

The dating app launches a global campaign spotlighting real couples, app updates, and offline events to win back users

Content Marketing

TikTok’s 2025 insights might hold the key to your next big strategy

Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.

news

Advertising is leaving Gen Z behind

A sharp decline in under-25 ad workers points to AI disruption and a shrinking entry-level market

Content Marketing

American Eagle taps Travis Kelce and Swift buzz in new Tru Kolors drop

Fresh off his viral engagement to Taylor Swift, Kelce brings his brand and audience to a new AE collection

martech

FairPrice partners with Google Cloud to enable AI-powered grocery shopping

FairPrice just rolled out AI across its retail chain. Here’s what it signals for marketers in APAC.

Reports

What’s stopping AI progress? New McKinsey report finds leadership gaps

A new McKinsey report finds that employees are ready for AI, but leadership inertia is stalling progress

news

Tinder’s “Crush feelings” campaign captures Gen Z chaos in a bottle

Tinder’s latest campaign taps into the highs and cringe of modern dating to stay culturally relevant

martech

Singapore Airlines’ KrisFlyer shakeup is a loyalty lesson wrapped in turbulence

As SIA raises redemption rates, marketers are reminded that loyalty is as much emotional as it is transactional

martech

Cyprus and UAE are startup magnets, and Legarithm makes setup simpler

Legarithm helps tech founders and freelancers streamline incorporation, banking, and compliance in two of the world’s top startup hubs

Reports

The rise of solo travel in APAC

Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know

Lists

How brands are trendjacking the Swift-Kelce engagement

The Tayvis engagement broke the internet, and brands didn’t miss a beat

Reports

The Trade Desk wants marketers to stop siloing media

The Trade Desk reveals how omnichannel ads perform better neurologically. Here’s what it means for media planners

Spotlight

Stop choosing sides: A balanced approach to LinkedIn thought leadership

B2B copywriter David Friedman reveals how tension pairs help leaders navigate LinkedIn's polarized landscape between generic AI content and performative authenticity.

news

Nongshim and Netflix's KPOP Demon Hunters bring ramen to the heart of K-pop fandom

Nongshim rides global K-pop hype with Netflix tie-in. Here’s what marketers should note.

Content Marketing

Golf is the new boardroom for Gen Z

As golf sheds its exclusivity, businesses are using it to win clients, build teams, and mentor the next generation of leaders

Spotlight

Think better, not faster: A veteran communicator's approach to AI integration

Marco Dautel shares how 20 years in PR taught him to use AI for strategic thinking, not just efficiency. Learn his framework for better AI integration.