Content Marketing

Three reasons why press releases are essential

There's big business in the world of publicity, and press releases are at the heart of it. But why?

Freelancing

Is freelance writing the right career move for you?

Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.

Content Marketing

Read this before hiring a writer for your business

If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.

Freelancing

Starting your career as a freelance content writer

This is the rise of the gig economy, and being a content writer is one of them. Here are some questions to ask yourself if you're ready for it.

Freelancing

From corporate to freelance: Vivek Kelkar shares his experience

From journalist to bureau chief to the corporate world, and back to journalism -- but freelance. Here's Vivek's story.

Content Marketing

Tips and tricks for hiring a ghostwriter

Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!

Guides

What brands need to know about interactive marketing

In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.

Technology

3 ways marketers can capitalize on virtual real estate

Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.

Content Marketing

What marketers can learn from past World Cup ad campaigns

It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.

Content Marketing

How Customer Camp doubled its newsletter audience in nine weeks

Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.

Content Marketing

How sports marketers are innovating post-Covid

Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.

Guides

4 ways to quickly get 500 SaaS customers

Hampton VC's Joe Speiser recently shared four customer acquisition flywheel strategies to help SaaS founders quickly lock in hundreds of customers.

Reports

What is a good conversion rate for your business?

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

Spotlight

Nurse-turned-writer Geninna Ariton on how to build a freelance career

Previously a nurse in the Philippines and a preschool teacher, Geninna Ariton shares how she reignited her passion for writing in 2020 with freelancing.

Spotlight

Living the dream: Umesh Bhagchandani talks lifestyle journalism, entertainment industry, and meeting celebrities

With more than 10 years of experience writing for the media and communication industry, Umesh emphasizes the personal freedom granted by the freelance world.

Reports

Trends and data: 140+ NEW and powerful marketing statistics for 2022

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.

Technology

3 ways AI can enhance your marketing game

Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.

Spotlight

Lawyer-turned-journalist Richard Acello takes readers on a journey, one article at a time

American freelance journalist Richard Acello stepped out of his Phoenix law office to see the world, and he has not looked back since.

Technology

How AR is bringing marketers into the metaverse

Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.

Reports

Marketers look to offer more personalized loyalty programs in APAC (report)

Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.

Spotlight

20+ freelance journalists for hire in various niches

Each week, ContentGrow showcases talented freelance journalists for hire. If keen to work with any, open their portfolio and click 'Hire Me' to get started.

Tools

12+ content marketing tools to help managers save time and money

Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.

Spotlight

Journalist Anna Rzhevkina binds passion and freedom in freelancing

Poland-based journalist turned freelance writer Anna Rzhevkina unpacks her professional journey and newfound freedom in the gig economy.

Spotlight

Vietnamese entertainment journalist Diem Nguyen Le shares valuable advice for new freelancers

English and International Studies graduate Diem Nguyen Le found her dream job as a travel, lifestyle, and entertainment freelance content writer and has now been writing for over a decade.

Content Marketing

3 important social media updates for brands in multiple markets

Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.