Media BackScoop: SEA's first GenZ-built startup newsletter This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.
Freelancing Seasoned for greatness: Kenneth Goh’s journey into the world of freelance culinary writing Singapore-based lifestyle journalist and editor Kenneth Goh shares his experiences as a freelancer in the brilliantly colorful landscapes of food and lifestyle writing.
Media 8 ways news editors find compelling stories Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.
Media Hiring freelance journalists for news: pros and cons In the modern gig economy, more media outlets are hiring freelance journalists to cover the news. Here are a few things to be aware of before diving in.
News Targeting Gen Zs? Forget mainstream: it's all about subcultures now From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands
Content Marketing Demystifying stock media, royalty-free media and Creative Commons (guide) A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.
Content Marketing Here's why you shouldn't ignore the millennial market. Really. Millennials have quickly become the most integral demographic group in the US and Asia, and it is about time marketers gave them more attention.
Content Marketing Understanding the millennial mind: insights for marketers Who exactly are millennials, and what drives them? We take a look at the millennial's psyche to inform your marketing efforts.
Journalism Here's a guide to crafting pitches that will wow editors Want to impress an editor with a pitch? Here's a step-by-step guide you can follow to secure your next writing assignment.
Technology Millennials and marketing: from Web 1.0 to Web 3.0 We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.
Public Relations 4 things editors look for in press releases Press releases are important media tools that help brands get their message across. Here are some things editors look for in a press release – so you can get your news published in the media.
News US content creators largely driven by passion, not money, finds poll The study also found that content creators would not work with brands whose values were misaligned with theirs.
Content Marketing Three reasons why press releases are essential There's big business in the world of publicity, and press releases are at the heart of it. But why?
Freelancing Starting your career as a freelance content writer This is the rise of the gig economy, and being a content writer is one of them. Here are some questions to ask yourself if you're ready for it.
Freelancing From corporate to freelance: Vivek Kelkar shares his experience From journalist to bureau chief to the corporate world, and back to journalism -- but freelance. Here's Vivek's story.
Content Marketing Tips and tricks for hiring a ghostwriter Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!
Media Netflix lost subscribers for the first time in a decade. What went wrong? Netflix lost 200k subscribers in the first quarter of this year. It forecasts deeper losses ahead, as people rethink their commitment to streaming services.
Media Judge lets Facebook advertisers run class-action lawsuit over ad rates The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.
Media Singapore's Media Publishares ushers in fresh blood The publisher of Vogue, Esquire, and Robb Report Singapore named Alexander Trefilov COO and promoted Natasha Damodaran to managing director.
Media Russia outlaws Facebook, Instagram after labeling Meta an “extremist organization” As Russia grows more confrontational with US tech companies, its national security service says Meta is "geared against Russia and its armed forces."
Acquisitions Engagement firm Insticator acquires OKO to help publishers thrive Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.
Reports Pro PR tips on how to pitch to journalists Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.
Case Studies How KlikDokter's traffic surged by more than 25 million visits in a year KlikDokter's 30 million monthly pageviews come down to doing certain SEO basics correctly. Here are three things the team did well.
Reports Future of TV: 180 million viewers in ASEAN watch OTT content A recent report titled The Future of TV breaks down key figures related to Southeast Asia’s online streaming services viewership.
Lists 8 great entertainment news outlets in Asia From K-Pop to the film awards, here are a few entertainment news outlets to help you stay up to date with the latest showbiz stories across Asia.
